Green Report Card on Cruise Ships Sets Off Storm of Controversy

San Francisco, CA — Despite efforts to improve operations, cruise ships that ply North American waters must go a lot further to become environmentally responsible, says Friends of the Earth, whose latest report card on the industry gives 11 major cruise lines green grades ranging from B- to F.

Holland America Line, which received a B-, had the highest cumulative grade in the review of 11 cruise lines and 113 of their ships. Norwegian Cruise Lines came in second in the rankings, also earning a B-. Luxury travel line Crystal Cruises received the worst final grade, an F, which the firm disputed as unmerited.

While acknowledging that some lines are stepping up their environmental efforts, all of them should be doing more, said Marcie Keever, the director of Friends of the Earth's Clean Vessel Campaign.

"If they're going to be coming into our waters, they need to be behaving better -- they need to be the best they can be," Keever said in a phone interview with GreenBiz.com about her organization's second annual "Cruise Ship Environmental Report Card," which has set off an ocean storm of controversy about the validity of its assessments.

The cruise lines responded through the industry group Cruise Lines International Association, which called the report card and process used to produce it "flawed." Crystal Cruises spokeswoman Mimi Weisband echoed the assessment, saying the report card doesn't present a full picture of cruise line environmental practices. If it had, Crystal Cruises -- whose environmental management system has been ISO certified since 2004 -- "deserved an A ... if not an A+," she said.
 

“It is unfortunate that instead of contributing to a meaningful scientific dialogue about protecting our oceans, FOE continues to use innuendo and misstate the facts to advance its agenda," the cruise line association said in a statement emailed to GreenBiz. "This 'report card' is not based on science, law, or the facts, and like its last one, is rooted in FOE’s own arbitrary and flawed criteria.

“CLIA member cruise lines meet and often exceed all applicable international and federal environmental standards enforced by U.S. authorities and others around the world."

The force of the association's salvo matched that of FOE's strongly worded news release on the report card in which Keever is quoted as saying:

“From ending the use of dirty fuel that pollutes the air to stopping the disgusting practice of dumping sewage and other waste into the sea, it’s time for the cruise industry to clean up its act. The unfortunate reality is that, at present, many cruises harm marine ecosystems and the health of people who live near ports of call.”

A snapshot of the report card appears below. An interactive version that provides information on each of the lines, the ships included in the review and the basis for their grades is available at www.foe.org/cruisereportcard.

Friends of the Earth report card

The report card singled out Disney Cruise Line as the "most improved" among the lines that were graded and recognized Royal Caribbean International for making improvements. In 2004, Royal Caribbean was hailed by the nonprofit advocacy group Oceana for installing advanced waste treatment systems on three ships and saying that the equipment would be added to the rest of the fleet and any new ships, although no timeline was set for the process.

Next Page: How the Grading System Worked and What Crystal Cruises Said About It