STOCKHOLM, Sweden — Electrolux is raising awareness of plastic waste in the oceans by putting plastic collected from waters around the world in peoples' homes.
The maker of various home appliances is creating a limited number of vacuums made with plastic gathered from oceans and seas, through its Vac From The Sea initiative, to bring attention to how much plastic is ending up in floating around in marine environments and harming animals.
Not only does plastic that is in oceans kill birds and other creatures, but plastic out in the sea breaks down into smaller and smaller pieces over time, bringing with it worries that as fish and other animals eat the bits of plastic, that trash works its way back up the food chain until it ends up on our plates.
The issue of plastic waste in the ocean has now been documented and tracked by a number of groups and awareness initiatives, like 5Gyres and the Plastiki expedition, but this is the first time a company has fused that issue with its products.
Along with awareness of plastic in the ocean, Electrolux is using the campaign to note that the supply of recycled plastic on land is much lower than the demand, noting that is that plastic staying out of the waters, it would more easily find its way into recycled-content consumer products.