CINCINNATI, OH — Procter & Gamble is bringing sugarcane to shampoo and makeup with new packaging that will be on shelves next year.
The company will start using sugarcane-based plastic packaging for certain products from its Pantene Pro-V, Covergirl and Max Factor brands.
Resin producer Braskem SA, which already supplies Procter & Gamble with plastic resins in Brazil, is providing the packaging material, which is made with ethanol derived from Brazilian sugarcane.
Procter & Gamble will be introducing the new packaging globally over the next two years and says that because the material will have the same properties as high density polyethylene (HDPE), it will carry HDPE's #2 resin code. HDPE is commonly accepted by recycling programs and recyclers.
Shampoo - CC license by Flickr user martinroell