I don't care about the noise. I care about the taste. And for whatever reason, the taste of these original sunchips are flat. They taste dull compared to how they used to taste. Either the bag is inadequate to protect the flavor or it interacts with the chips. This is the third bag I have had since the compostable bags came out and I won't buy them again.

Well Frito Lay...if "that's what change sounds like" then you can shove your change where the Sunchips don't shine. Nobody has ever said..."Hey I want LOUDER packaging for my food. Idiots.

While the bag is unusually loud, at home We always take our chips out of their original packaging and place them into Zip-lock storage bags. Anyways, No Biggy.

I don't like the bag at all. Way too noisy and I will not buy them again. I used to be a regular buyer of them.

Actually there is no reason for them to be so loud. If 100% compostability is required and not 100% renewable (which the product is not), then the technology already exists to reduce the noise. Addition of a compostable material such as Ecoflex from BASF or polybutylene succinate (PBS) at levels as low as 2-5% will significantly reduce the noise and the product will still be compostable. PBS also will soon be available commercially which will be completely renewable and compostable. These blends are readily available today. Maybe the price is too high? Or the marketing guys thought this was a good strategy to make the product so noisy.

We purchased a regular bag of Sun Chips and one of the new bags, left both of them closed, and tried it. We have no decibel meter but the new bag IS definitely a lot louder. However, who cares?? Use a bowl!!

If you can't compost the bag it is actually worse for the environment than a regular bag. Decomposing materials in a landfill generate methane which is a very potent greenhouse gas. Methane warms the atmosphere at least 20 times more than CO2 and possibly up to 100 times. The landfills that capture methane are overestimating how much they get of it for various reasons not least of which is greenwashing - most of it is going into the air.

Why has no one brought up one of the most obvious issues with this bag debate? That is, who cares if something is compostable if it goes to the landfill anyway? It's NO environmental advantage unless it's actually composted - which I'd wager to bet fewer than 1% of these bags are. It's not recycled, reused, or renewed. How does that make this bag any better than conventional, quieter or not?

Maybe they should reinvent their packaging to reduce down that freaking noise.

We stopped buying them for our kids. Too annoying.
It was the one rare snack food we bought until they changed the packaging.
B4 you jump on me for being environmentally insensitive. I grew up in Australia and have been living green for 30 years.
you idiots over here think you just discovered it. You are all wasting so much energy and time on this.
but hey its another marketing angle for you to be sucked in by.
FAIL.

People will find just about ANYTHING to complain about these days. It's great for the environment so who cares if it's a bit louder than a normal chip bag. Sheesh.

Anonymous wrote: "god damn your stupid!!! look at any decibale warning for headphones. it says 90DB is permenant after 3-4 hours!!!"

I just have to say "people in glass houses should not throw rocks": If you eat Sun Chips for 3 to 4 hours straight you should not be worried about your hearing, you should be worried about your health since you would have to be grabbing the chips all the time to keep the noise at a constant level.

Lets say that you eat a single serving size bag in about 10 minutes so you have to eat 18 bags in 3 hours, that means you have eaten 3780 calories in 3 hours almost twice what is recommended in a single day.

Some of you will argue that you don't have to eat the chips, you only have to move the bag. True, but if you are constantly moving the bag and it is making an annoying loud noise and you still move it, you are a moron!

(SIGH) We as a culture have come to the point of complaining that our potato chip bags are too loud. BUT on the other hand shame on Frito-Lay (they have no souls)for releasing a product caring more about 'mother Earth' than the actual people who live on it. I see what they are trying to do, but with all the $$$ Frito-Lay does make they could have come out with a quieter bag (or better tasting health chip). I have heard the bag being opened and it is loud and irritating.

god damn your stupid!!! look at any decibale warning for headphones. it says 90DB is permenant after 3-4 hours!!!

The problem with his theory is that while 100db is loud, permanent hearing loss only occurs while listening to those levels for extended periods of time (like a 3 hour plane ride). I can almost guarantee you that he has more hearing loss from his job as a pilot than from opening up 100 bags of Sun chips. Maybe if you sat at your desk all day, eating bag after bag of Sun Chips with it up close to your head, you might have some semblance of minor hearing loss, but I kinda doubt it.

I agree that the Sun Chip Bags are louder than the Tostitos Bags.

I have to point out that the video "Potato Chip Technology That Destroys Your Hearing from heathaplexVISION on Vimeo" is misleading in two respects.

First of all, the Sun Chip bag is sealed (the Tostitoes bage is open)and we all know that a sealed bag will make more noise that an open one. The most misleading part is where he compares the sound on the decibel meter, look carefully and you will see that the Sun Chip bag is about 10 inches closer to the meter compared to the Tostitos bag therefore it is louder.

I recommend that if you want to save the environment, stop eating chips and eat a fruit or a vegetable and the waste is 100% natural and decomposable.

Actually, technology exists which will eliminate 100% of the noise made by the bag when eating chips:

It's called a "bowl."

It seems, well, a little disturbing that we as a people can only conceive of eating chips from a one pound package. Either we are too lazy to use a bowl, too stupid to see an obvious solution, or too weak-willed to choose a method of eating that does not involve eating OUT OF A BAG.

Do you know who eats out of bags? Horses. Are you a horse? If not, why not use a bowl (or even a plate)?

Why does it matter if its loud?
They made something that wont be sitting in a landfill for the next 5 to 10 years.

Sound in dB is measured at least 1 meter away from the source. Giving that number is kind of meaningless. More to the point, the plastic company that supplys the spools of film for the bags is actively working on making it quieter, so this problem won't last long.

I'm pretty sure the fact that the bag of tosito's was already opened, therefore air being able to enter and escape the bag, played a role in the sound levels registered on the decibel meter, just saying.

i just found it weird that he went with the low range for the bag of tostidos (i know i saw at least 83db pop up once, though he said the range was 77-79) and then the high range for the other (most of the time it was at like 92, but he went with 95). we call that skewing the numbers.

all nitpicking aside, a 10db increase for a compostible bag is not that bad. we keep our chips in tall tupperware containers because they're eaiser to seal and keep fresh. noise is not really an issue when you only touch the bag to put it in the cart and then to dump into the other container.

Who care's if it's loud, I am so glad they developed a compostable package. I hope all things shipped, wrapped, sold in plastics get replaced with this. However loud. Plus the more companies that use this technology gives way to research and they will figure out a way to make it quieter for those with sensitive ears.

It's really not THAT loud.

You say ahhh way to many times. It makes the video kind of annoying.