LOS ANGELES, CA — Fox Filmed Entertainment was a big winner in the recent Environmental Media Association's annual awards ceremony with top honors going to the film "Avatar" and an episode of the TV show "Bones" and Green Seal recognition of 12 other Fox productions.
The Environmental Media Association rolled out the green carpet last Saturday for its 20th annual award ceremony that recognizes film and TV personalities, productions, musicals and musical tours for their creativity and influence in presenting environmental messages to audiences.
The association says it will soon post its winners' list in seven major contest categories and other honors. In the meantime, Fox detailed its accolades in an announcement this week.
The 2009 movie "Avatar," the box office record-setter and winner of three Academy Awards, was named Best Feature Film, and "The Tough Man in the Tender Chicken" episode of the detective show "Bones" won as Best Television Episodic Drama.
The two categories are among seven that honor outstanding efforts to convey an environmental message in content.
Fox said a dozen other of its productions received EMA Green Seal awards for environmentally responsible filmmaking.
The films are "Love & Other Drugs," "Water for Elephants," "127 Hours," "Black Swan," "The Big Year," "Knight and Day," "Marmaduke," "Diary of a Wimpy Kid," "The Descendants," "Just Wright," "Cedar Rapids" and "Win Win."
The recognition reflects a broad effort by parent company News Corporation to reduce the environmental impact of its vast media business. Blogs by an Environmental Defense Fund Climate Corps fellow, who was assigned to a Dow Jones print unit this past summer, provide an inside look at some of News Corp.'s work.
Next Page: News Corp.'s zero carbon goal and what it means in the studio.