First Take: Coming Clean on Fracking, GE's Ecomagination Results and More...

First Take: Coming Clean on Fracking, GE's Ecomagination Results and More...

Digging Deep on Fracking: The natural gas industry says it has "seen the light" on hydraulic fracturing disclosure, vocally supporting a new Texas law that will require them to reveal the chemicals they use. The support comes after significant pressure from activists and shareholders to reveal the potentially water-polluting and toxic chemicals use to produce natural gas supplies.

That's using your ecomagination: General Electric last year invested $1.8 billion in ecomagination R&D, according to its 2010 ecomagination annual report. At the same time, ecomagination generated 18 billion in revenues. That's a pretty solid return on investment...

Cities as the front line on climate change: The Carbon Disclosure Project today released its C40 Cities Report, showing how cities are working to reduce their carbon footprints. The report follows on the release earlier this month of a look back at the first 5 years of the CDP's Megacities campaign. At the same time the U.S. Conference of Mayors today released its own report showing how the crippled economy hasn't slowed down cities' climate efforts in the U.S.

Insert obligatory "green skies" reference here: Honeywell's aerospace division this weekend made two big announcements at the Paris Air Show: First, its Green Jet Fuel was used to power (part of) the first transatlantic biofuel flight, running on one of a Gulfstream jet's two engines. (The other engine ran on conventional fuel.) Honeywell also announced a partnership with Safran to create an electric airplane taxiing system, an innovation that would cut average fuel use by 4 percent.

Not-so-Fair Trade: If you've bought personal care products based in part on in whole on a Fair Trade sticker slapped on the bottle, you may need to look more closely in the future. The National Advertising Division of the Council of Better Business Bureaus has convinced TransFair USA to overhaul the language of its Fair Trade seal for personal care products in response to a challenge from Dr. Bronner's, a natural soap maker. Bronner's specifically focused on Avon's "mark." line of products, which proudly and prominently boasts the Fair Trade logo even though only 2-5 percent of its ingredients are Fair Trade certified.

The greenest way to wash your car in the desert? There's no reason this invention needs to be limited to the Middle East, but it certainly makes sense that it's taken off there first: A Jordanian business, Keenwash, has created a "a nontoxic, almost entirely biodegradable spray-on liquid" to use in car washes that uses about 5 ounces of cleaner per car, compared to about 50 gallons of water for a traditional wash.