Knowing how sustainability initiatives will affect a company’s bottom line is not always a straightforward endeavor, but a new poll shows that many corporate executives are giving such bean-counting a try nevertheless.
PwC, a professional services company in 158 countries, has released the results of a new poll that shows nearly half of the 1,400 corporate executive participants are thinking hard about ways better evaluate their sustainability initiatives.
“Corporate sustainability is driven by market forces and puts material business value at stake,” said Don Reed, a director in PwC’s Sustainable Business Solutions practice, in a statement. “That’s why companies need a valuation framework to effectively quantify and demonstrate its benefits.”
The poll was taken during a PwC U.S. webcast on August 16 titled, “Sustainability Valuation: Putting a Dollar Value on Your Initiatives.”
Next page: Biggest challenge to implementing efforts