CFOs driving sustainability more than ever, Deloitte says

A growing number of chief financial officers (CFOs) are helping to drive sustainability strategies at their organizations -- and their involvement continues to increase even further, according to a global survey released on Tuesday by Deloitte Touche Tohmatsu Limited (Deloitte).

The survey, conducted by Verdantix, points to how more and more CFOs around the world are engaging in sustainability as they come to realize the key role it plays in financial and business success.

Drawn from the responses of 250 CFOs in 14 countries including the United States, Brazil and South Africa, Deloitte found that two-thirds of CFOs are involved in their company’s sustainability strategies. More than half of those surveyed say their involvement has grown in the past year.

The CFOs said they were more involved in guiding their organization’s overall sustainability strategy, assessing sustainability risk, investing in sustainable technology across a broad spectrum (from videoconferencing to electric vehicles) and communicating with a variety of people from investors to their own employees on such matters.

David Pearson, Deloitte sustainability leader and one of the authors of the report, said the survey results show how important sustainability has become to the financial and operational success of businesses large and small.

“CFOs’ growing embrace of sustainability means it’s no longer a ‘nice to have’ – it’s an integral part of business around the world,” Pearson said.

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