The pursuit of sustainable development is more crucial today than ever. Increasing stress on ecological systems, an intensifying climate crisis and turmoil in global financial systems are just some of the issues we face. All stakeholders, including corporations, must step up and play a large role in transforming our economy and society.
Because corporations command such a high level in the international economy today, their leadership is fundamental. Corporations operate with a main purpose of increasing value for their shareholders. They often tend to de-prioritize or even disregard broader concerns fundamental to society. In the worst instances, the pursuit of profit by corporations around the world has led to exploitation of their employees, lack of accountability in the societies where they operate and indifference to the negative environmental effects of their activities.
A vision of the new corporation requires a set of framing principles and living examples of these transformative changes.
Next page: Four framing principles to follow