On the surface, it’s a common display. A bin of apples with a sale sign greets customers as they enter the grocery store. Behind the scenes, however, it’s unchartered territory. Those apples are too small to be considered sufficient quality, or grade, for retail grocery stores. They were destined to be juice, cattle feed, or maybe even landfill waste -- until a few crafty folks and a bold supermarket decided to break the grade barrier.
Meet FoodStar and its courageous partner Andronico’s Community Market, a small Northern California grocery chain. Together, they are taking a chance on the idea that maybe we consumers aren’t as picky as most supermarkets seem to think we are. Maybe we’d be willing to buy a slightly smaller apple that only has 37 percent red coverage instead of the requisite 40 percent needed to qualify as the “fancy” grade that stores usually buy (yes, it’s actually measured). Maybe we consumers would even consider it a score to get a bag of Pink Lady apples for just $0.69 per pound.
Last month, NRDC released a survey of farmers that indicated sometimes as much as 30 percent of fresh produce does not make it off the farm. This is a waste of nutrition in addition to all of the money and resources that went into growing that food. One key driver that causes fruits and veggies to be left on the field or fed to cattle is that they are not cosmetically perfect enough to meet the high standards that grocery stores mandate. Many retailers insist that fruits and veggies meet exact cosmetic criteria including specifications for size, color, weight and blemish level -- leading to culling and incorporating waste as part of doing business. Waste, however, is not cheap. The USDA estimates that supermarkets lose $15 billion each year in fruit and vegetable losses alone.
“We’re proud to be working with FoodStar to launch this initiative, since it simultaneously addresses several problems in the food supply chain," Andronico’s Jonathan Packman said of the project. "FoodStar presented Andronico’s with an opportunity to partner on this concept to divert food from the waste stream and create a viable, marketable product.”
Next page: "Groundbreaking stuff"