Salesforce pledges to form a greener cloud

The world's leading cloud computing provider has unveiled plans that would result in its giant global data centers being powered entirely by renewable energy.

Salesforce, which provides on-demand sales and marketing software to companies such as Coca-Cola and Ford Motor Co., announced last week that it would steadily ramp up its green energy supplies over the coming years, with the goal of sourcing 100 percent of its power from renewables.

The company said it would also this year adopt a new data center location policy that prioritizes access to a clean and renewable energy supply when selecting new sites, and commence research into renewable energy technologies and energy efficiency measures that can be utilized in its data centers.

It will also encourage its existing data center providers to increase their share of renewable power and consult with peers and energy experts in order to overcome barriers to the development of greener data center.

The news was welcomed by Greenpeace, which said the move will send a strong signal to other companies in the IT sector that switching to renewable power can deliver financial and reputational benefits.

Salesforce’s announcement forms the latest step in what is fast becoming a trend, after similar commitments were made by Facebook and Google, and Microsoft recently announced that it had become one of the largest companies in the world to achieve "carbon neutral" status.

"Greenpeace applauds Salesforce for joining Google and Facebook in the growing club of global technology companies who agree that a green cloud is important to their growth," said Gary Cook, senior IT analyst at Greenpeace.

"The transformation of Salesforce's cloud to renewable electricity will not happen overnight, but the commitment and initial steps in its announcement show that the company intends to play a leading role in shaping a truly green cloud."

This article reprinted with permission from BusinessGreen.

Data center image by Alessandro Colle via Shutterstock