December 07, 2009
In This Issue GreenBuzz
  » Latest News: Inside the Sustainability Consortium, a Map for Greening Cities, and More
  » Featured News: Copenhagen Gets Down to Business
  » Expert Insight from the GreenBiz Blog
  » GreenBiz Radio: Coca-Cola's New PlantBottle Sows Path to Greener Packaging
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THIS ISSUE'S SPONSOR


Taking Care of Business

By Joel Makower

How do you engage employees on environmental and sustainability issues? It's a simple question — to which, I've found, most companies have poor answers. They're quick to say, "Well, we have a green team, and an annual Earth Day fair, and an employee suggestion box, so we're getting their best ideas." Perhaps. But for most companies, employee engagement is a lost, or at least underutilized, opportunity. No one knows the untapped sources of waste reduction, energy efficiency, pollution prevention than line employees. No one knows the "better ways" to do things than those who engage in "business as usual" every working day.

This week, we're pleased to release the latest in our GreenBiz Reports "Green Teams: Ten Best Practices for Engaging Employees in Sustainability," by Deborah Fleischer. Based on interviews with green team leaders from Intel, Yahoo!, eBay and Genentech, as well as a review of the latest literature on employee engagement and green teams, the report provides an overview of the best practices companies are using to support and guide green teams. I encourage you to read, and heed, its advice.

Also this week: Part 2 and Part 3 of Dr. Richard Liroff's outstanding series on corporate efforts to address and reduce their toxic impacts. (Part 1 is here if you missed it.) And a report from last week's webinar with the co-chairs of the Sustainability Consortium launched by Walmart (and now an independent organization) to create the methodology for rating thousands of consumer products on retail shelves.

Finally, as COP15, the UN climate summit in Copenhagen, gets underway, watch GreenBiz.com and ClimateBiz.com for continuing coverage of the business perspective. I'll be there (along with my colleague, GreenBiz.com senior contributor Marc Gunther), our editorial team at headquarters will be monitoring things closely, and we've conscripted more than a dozen others from major corporations, activist groups, and others to write for us on how mainstream business is engaged in, and responding to, the events there. You can find all of our COP15 coverage here.



   The Latest News
The Myths and the Mission Behind the Sustainability Consortium
By Joel Makower

GreenBiz.com Executive Editor Joel Makower sat down with Sustainability Consortium Co-Directors Jay Golden and Jon Johnson Wednesday to explore the role of the organization launched in the wake of Walmart's bid to rate the sustainable attributes of its products.  The 90-minute webcast sheds light on its limited role, the misconceptions and the benefits of membership, which can cost up to $100,000 a year for a three-year commitment.... Read More



Cement Industry Can Cut Emissions 18 Percent by 2050: Report

Fewer Toxic Toys Discovered by HealthyStuff.org

ICLEI USA Unveils Comprehensive Toolkit for Greening Cities and Counties

Kohl's Aims for Carbon Neutrality by Close of 2010

AT&T Creates New Post to Marshal Efficiency Efforts Companywide

The Biomimicry Institute: Driving Education and Collaboration

European Web Conferencing Market Grows to $162 Million

Progress Energy to Retire Four Dirty N.C. Coal Power Plants


   Featured News
Copenhagen Gets Down to Business
By Joel Makower

I don't expect this week's U.N. Climate Change Summit, a.k.a. COP15, to produce much from the perspective of global political change. But that isn't stopping me from making the trek to Copenhagen. I'll be there, albeit relatively briefly, to see how business is engaging with and responding to the proceedings -- and all that surrounds them.
 ... Read More


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   GreenBiz Radio
Coca-Cola's New PlantBottle Sows Path to Greener Packaging
By Joel Makower

(Episode 99): Scott Vitters, the Coca-Cola Company's global head of sustainable packaging, takes the wraps off the company's new PlantBottle, a recyclable PET plastic container made partially from plants.... Listen


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   Columns and Blogs
Richard Liroff
The Benefits of Coming Clean on Your Company's Toxic Footprint
> Read more...
Richard Liroff
Getting a Grip on Your Company's Toxic Footprint
> Read more...
Carrie Langford
A Dozen Tips for the Total Greening of Your Business
> Read more...

      FEATURED RESOURCES

Green Teams: Engaging Employees in Sustainability

The latest in our series of GreenBiz Reports explores and outlines the 10 best practices for bringing all your employees on board with your company's sustainability projects.

An Updated Benchmark for Corporate Green Chemistry Practices

This tool allows companies to develop an initial assessment of where they stand on the use of toxic chemicals in their operations, and discover and implement safer alternatives.




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FEATURED EVENT
Business Case for Sustainability
Date: Thu, 10 Dec
Location: online

In this no-travel web conference, Bob Willard, author of The Sustainability Advantage and The Next Sustainability Wave, details how companies can reposition smart sustainability strategies as a means to achieve existing corporate financial goals.





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