August 24, 2009
In This Issue GreenBuzz
  » The Latest News: GreenBiz Intelligence Survey, Good Green Bosses and More
  » Featured News: Selling Intangibles: How to Sell What the Customer Can't See
  » Expert Insight from the GreenBiz Blogs
  » GreenBiz Radio: Sandy Cutler on the Growth of Hybrid Trucks
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THIS ISSUE'S SPONSOR


Taking Care of Business

By Joel Makower

Is green leading companies into the black?

That's an intriguing thought gleaned from our most recent GreenBiz Intelligence Panel survey, which found that large companies are planning to increase their headcount and budgets of their environmental and sustainability departments. " These are promising findings that the emerging green economy may be outpacing indicators of a broader recovery," says my colleague, John Davies, who runs the Intelligence Panel.

The GreenBiz Intelligence Panel consists of nearly 2,500 members. Each month we ask panel members about a wide range of issues and trends. Roughly a quarter of the panel members responded to this most recent survey, conducted in late July and early August.

One of the questions we asked this time was "Will your environmental health and safety (EHS) spending for 2009 be greater than 2008, equal to 2008, or less than 2008?" Forty-one percent said that EHS spending would grow this year, up significantly from 28 percent late last year, when we asked the same question. The 13 percent differential corresponds directly to those saying that 2009 EHS spending would equal last year's, which dropped 13 percent, to 33 percent in our July-August survey from 46 percent in November-December 2008.

Remarkably, those two answers -- that EHS spending is either level or growing -- remains at 74 percent for both surveys. That's a vote of confidence in companies' environmental departments, even during this time of severe corporate cutbacks. 

By the way, if you are interested in joining the GreenBiz Intelligence Panel, click here.

LinkedIn Milestone: Speaking of joining a growing community, we're pleased to report that our GreenBiz LinkedIn group has now surpassed 15,000 members, making it the largest LinkedIn community for green business professionals. Under the leadership of Hugh Byrne, the group has blossomed into a robust networking platform, with hundreds of new queries and discussion threads added each week. (More than 500 discussions were initiated last week alone, the dog days of August.)

The New Site: Thanks for all your great feedback on the new design of GreenBiz.com and its sister sites. We simultaneously introduced a new publishing platform for our editors, an improved search capability for site users, and other enhanced features -- and not without some kinks. Please bear with us while we work through them. Meanwhile, keep those comments coming!



   The Latest News
GreenBiz Survey Shows Growth in Companies' Environmental Departments
By John Davies

There's some good news amid the economic carnage. Our recent survey of more than 600 companies found increasing headcount for environmental and sustainability positions along with greater spending by environmental, health and safety (EHS) departments at large corporations.... Read More



Green Bosses Go Above and Beyond Environmental Rules

Cadbury Pulls Palm Oil from Formula for Dairy Milk Bars

Airlines Take a Step Toward Cleaner Operations at LAX

Pitney Bowes' Waste Program Increases Recycling by 45 Percent

Sam's Club Offers a Sweet -- and Fair -- Deal for Coffee Lovers and Farmers

Water, Water Everywhere -- and Everywhere Under Threat

Report Identifies 'Carbon Efficiency' as a Key to Growing Market Share

Energy Firms Accused of Ignoring Climate Change Risks

Ford Tests One of the Industry's First Vehicle-to-Grid Communication Systems


   Featured News
Selling Intangibles: How to Sell What the Customer Can't See
By Sarah Terry-Cobo

In these uncertain and cash-strapped times, how do you convince customers that buying green is smart and profitable? We asked four companies for their tips on selling the real value of green products and services.... Read More


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In this 50-minute session, learn about the trends in Green IT, where the lowest hanging fruit is, and how you can be a thought leader and Green IT champion helping your organization meet its future sustainability objectives.
   GreenBiz Radio
Sandy Cutler on the Growth of Hybrid Trucks
By Marc Gunther

The CEO of Eaton Corporation talks with Marc Gunther about how demand for hybrid electric big-rigs is on the rise as commercial fleet owners stop testing the waters and dive into alternative fuel fleets in a big way.... Listen


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Visit the GreenBiz Executive Education Center to see featured professional and executive education programs that focus on corporate social responsibility, sustainability management and leadership.
   Columns and Blogs
Marc Gunther
Cash for (Electronic) Clunkers
> Read more...
Joel Makower
Inside Walmart's Sustainability Consortium
> Read more...
Joshua Saunders
U.S. Colleges Set a Green Course
> Read more...
Patricia Kenlon
Climate Corps: The Power (Savings) of Focusing Fresh Eyes on Efficiency
> Read more...

      FEATURED RESOURCES

Water for Business: Initiatives guiding sustainable water management in the private sector

The World Business Council for Sustainable Development (WBCSD) and the International Union for Conservation of Nature identify 16 initiatives or tools, driven by business leaders, civil society and governments, which have emerged since 2006.

Moving Forward On Smart Grid

This report from Rebecca L. Grant of the Lexington Institute explores how the power of national policy and commercial ingenuity can smooth the way for smart grid, which will not just transmit power, it will distribute it from many sources and allow expanded supply and demand from the grid.




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