September 08, 2009
In This Issue GreenBuzz
  » The Latest News: Toyota's Zero Waste Goals, IBM's Green IT Degree, and More...
  » Featured News: Debunking the Notion of the Triple Bottom Line
  » Expert Insight from the GreenBiz Blogs
  » GreenBiz Radio: Marcal's Secret Deep-Green Roots
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THIS ISSUE'S SPONSOR


Taking Care of Business

By Joel Makower

We are blessed at GreenBiz.com with editorial contributions by some of the smartest voices in green business. They complement our in-house staff of writers and editors who produce day in and day out a high-quality stream of news stories, feature stories, podcasts, and blogs. And while we don't claim to cover every event that takes place in the green business world -- which, for readers, would be overwhelming and not all that helpful -- the team, under the leadership of managing editor Matthew Wheeland, does an outstanding job.

Over the past weeks and months, we've also been featuring the writings of others, from individual experts to leading organizations. In the latter category, you can find regular postings from the Rocky Mountain Institute, the management consultancy GreenOrder, and other organizations that are brimming with smart thinkers. We'll be adding more in the coming weeks.

This week's newsletter showcases the kind of individual thought leadership we like to bring to these pages. Harvard's Robert Pojasek, one of the pioneers and sharpest minds in sustainability management, attempts to debunk the "triple bottom line" (and just when you were figuring out what it really meant). Simran Sethi, the environmental journalist and TV host, takes on the makers of SIGG bottles, which, she maintains, had been less than forthright about problematic ingredients in their product. "Green to Gold" co-author Andrew Winston weighs in on the rise of "ridiculous stories and op-eds" on environmental topics.

And of course there's Senior Writer Marc Gunther, whose regular contributions to our sites have become among the most-read stories each week. This week, he looks at how the Environmental Defense Fund has been working behind the scenes with FedEx, Eaton and others to develop a hybrid electric truck industry, and profiles Manna, a Houston-based social enterprise led by a NASA engineer that's bringing fresh water to Rwanda.

Let me know if you'd like to write for GreenBiz.com. We especially value the views of practitioners — leaders inside companies willing to provide frontline perspective on their challenges, opportunities, and lessons learned. You can download a two-page overview for prospective writers here.

Walmart Webinar — Save the Date! In the next day or so, you'll be receiving a special invitation to a special event: a 90-minute webinar on the Sustainability Index pioneered by Walmart and others, to be held on September 24 at 1 pm Eastern. Join me as I host Rand Waddoups, Walmart's Senior Director for Sustainability; Susan Mac Cormac of the global law firm Morrison & Foerster; and Tim Mohin of the environmental management consultancy EORM, as we discuss what it takes to be ready to do business with the world's largest retailer.

This will be a hot ticket you won't want to miss. Be forewarned.



   The Latest News on Green Business
Toyota Europe Accelerates Emissions Cuts While Achieving Zero Waste
By Joel Makower

Lower vehicle production and sales volume helped cut greenhouse gas emissions in the operations of Toyota’s European arm by 17 percent in fiscal year 2008. Its European manufacturing companies also achieved zero-waste, 14 facilities run on 100 percent renewable energy, and it reduced VOC levels in its vehicle assembly facilities by 5 percent.... Read More



Nokia, Sodexho and Unilever Named Leaders of Dow Jones Sustainability Index

Sempra Energy Heads the List of Top 25 Smart Grid Utilities

Michaels Cuts Energy Use Over 25 Percent with Site Controls

Sprawling L.A. Shrinks Water and Energy Use

Duke Leaves Coal Group Over Anti-Climate Bill Stance

IBM Launches First Two-Year Green Data Center Degree

ConEd, Viridity, Boeing Seek $46M in Fed Funds for NY Smart Grid Efforts

Water Pollution: Pharma's Next Big Headache?

Universities of Colorado, Washington Top Sierra Club's Green Schools List


   Featured News
Debunking the Notion of a Triple Bottom Line
By Joel Makower

The triple bottom line should give way to monitoring and measurement methodology that can serve the many stakeholders that want to know what the TBL cannot deliver.... Read More


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   GreenBiz Radio
Marcal's Secret Deep-Green Roots
By Robert Pojasek

(Episode 95): Tim Spring, the CEO of a company that makes all its products from 100 percent recycled stock talks about how a firm that was green 'before Greenpeace bought their first rubber boat' is adapting to increasing customer and retailer acceptance of green issues.... Listen


Sponsored Content

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   Columns and Blogs
Simran Sethi
How SIGG Lost My Trust
> Read more...
Marc Gunther
EDF Revs Up Hybrid Trucking
> Read more...
Andrew Winston
Exxon is Green, CFL's are Probably More Efficient, and Other Ridiculous News Items
> Read more...
Daniel Hall
Grading the Office Supply Industry on Paper Practices
> Read more...

      FEATURED RESOURCES

China's Clean Revolution 2

This report from the Climate Group shows that China is leading the development and commercialization of a range of low carbon technologies.

The Food We Waste in Scotland

This report from Waste & Resources Action Programme (WRAP) Scotland finds that the country disposes of £1 billion (US$1.6 billion) in food every year, much of which could be avoided with better planning or storage.




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FEATURED EVENT
Profiting from Power Savings, A GreenBiz.com Webcast
Date: Thu, 10 Sep
Location: Webcast

In these tough economic times, sustainability leaders and CIOs are looking for projects that deliver a fast payback and lower their environmental impact. In this session, IT executives and a PC power management expert will discuss their approach to greening IT operations and delivering rapid paybacks for the investment. 





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