Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

This white paper, recently released by ADC Partners, identifies a number of the underlying reasons for initiating or maintaining sustainability programs, and for aligning a brand.

Bringing green products to the mainstream requires a focus on aligning environmental innovation with affordability. But how are successful companies designing greener products with little or no price premium? Join us at Greener By Design 2009 to see who’s evolving, who’s thriving, and how they’re producing products that aren’t just greener, but better — and more affordable.