October 06, 2009
In This Issue GreenBuzz
  » The Latest News: Lighter and Less Packaging From Kraft and Amazon, Life Cycle Printers
  » Featured News: Manufacturers Step Up to 'Zero-Impact' Boot Challenge
  » Expert Insight from our Blogs
  » GreenBiz Radio: Marcal's Secret Deep-Green Roots
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Less is More

By Jonathan Bardelline

It's a strange fact that products used to explore and connect with nature can also cause heavy harm for the environment. But thanks to a series of challenges put out by Backpacker magazine, a large chunk of outdoors companies have taken serious looks at how to make less-impactful backpacks, sleeping bags and, most recently, boots.

As the magazine winds up its latest Zero Impact Challenge, we take a look at the work involved in cleaning up backpacking gear and the successes that have happened. In the case of backpacks and sleeping bags, smaller carbon footprints were made possible mostly because of using less or lighter material, a strategy that is being employed by company after company.

In the last couple weeks we've seen Kraft brands in the U.S. and U.K. introduce significantly lighter coffee packaging, Ford expand its use of biobased materials to make lighter car parts, and Amazon (yes, them again) create its own private label with products packaged only in its light, simple Frustration-Free Packaging.

With so many savings being made (both in terms of financial costs and environmental impacts), we expect to see a whole lot more of less.



   The Latest News in Green Design
EPA Calls for Chemical Law Reform, More Responsibility on Companies
By Jonathan Bardelline

The EPA has released a set of principles that reflect changes the Obama Administration would like to see made to the country's chemical management law, including support for green chemistry efforts and requiring manufacturers to provide more detailed data on chemical hazards.
 ... Read More



Kraft's New U.K. Coffee Packaging is 97 Percent Lighter

Canon Unveils First Products Developed With Life Cycle Thinking

Whirlpool: One Million 'Smart' Clothes Dryers by Late 2011

HealthyStuff.org Reveals Chemicals in Pet Toys, School Supplies, Purses

Ford Goes Lightweight With Alternative Materials

Aveeno, Green Works, Nature's Source Products Get Green Good Housekeeping Seal

La Quinta Hotel Renovations Recycle 30 Tons of Carpet

Amazon.com Launches Private Label Electronics in Frustration-Free Packaging


   Featured News
Manufacturers Step Up to 'Zero-Impact' Boot Challenge
By Jonathan Bardelline

In the latest challenge posed by the editors of Backpacker Magazine to equipment manufacturers, five companies are bringing all their innovations to bear to make hiking boots that tread gently on the planet.... Read More


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   GreenBiz Radio
Marcal's Secret Deep-Green Roots
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   Columns and Blogs
Marc Gunther
A Look Inside the Most Sustainable Company on Earth
> Read more...
Eric Wilmot
How to Design for a Post-Consumption Economy
> Read more...
Tom McKeag
What Ant Colonies Can Teach Businesses About Efficiency
> Read more...
Joseph Fiksel
The Four Facets of Next-Gen Environmental Design
> Read more...

      FEATURED RESOURCES

The Supplier Sustainability Assessment

This detailed FAQ explores the first phase in the Sustainability Index project launched in July 2009 by Walmart; it collects and examines the 15 questions that the company has begun asking of all its suppliers to measure and improve their environmental impact.

Green Design with Life Cycle in Mind

This paper proposes that ecological accounting through the use of analytical tools—such as Life Cycle Assessment—and standard practices that measure environmental impact is an element of good product engineering and design.




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How can companies ensure that their messages comply with legal requirements, customer expectations, and effective marketing strategies? Join a conversation among a panel of experts moderated by GreenBiz.com executive editor Joel Makower, including Stephen Wenc, president of UL Environment, and Suzanne Shelton, president of the Shelton Group, and Brooks Beard, a partner at Morrison & Foerster, about the ins and outs of green marketing effectively and legally in today's marketplace. 





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