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October 06, 2009 |
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THIS ISSUE'S SPONSOR
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Less is More
By Jonathan Bardelline
It's a strange fact that products used to explore and connect with nature can also cause heavy harm for the environment. But thanks to a series of challenges put out by Backpacker magazine, a large chunk of outdoors companies have taken serious looks at how to make less-impactful backpacks, sleeping bags and, most recently, boots.
As the magazine winds up its latest Zero Impact Challenge, we take a look at the work involved in cleaning up backpacking gear and the successes that have happened. In the case of backpacks and sleeping bags, smaller carbon footprints were made possible mostly because of using less or lighter material, a strategy that is being employed by company after company.
In the last couple weeks we've seen Kraft brands in the U.S. and U.K. introduce significantly lighter coffee packaging, Ford expand its use of biobased materials to make lighter car parts, and Amazon (yes, them again) create its own private label with products packaged only in its light, simple Frustration-Free Packaging.
With so many savings being made (both in terms of financial costs and environmental impacts), we expect to see a whole lot more of less.
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GreenBiz Radio
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Marcal's Secret Deep-Green Roots
By Jonathan Bardelline
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(Episode 95): Tim Spring, the CEO of a company that makes all its products from 100 percent recycled stock talks about how a firm that was green 'before Greenpeace bought their first rubber boat' is adapting to increasing customer and retailer acceptance of green issues.... Listen
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