The sign read: "Good, Fast, Cheap....Pick Any Two."

As an average Joe living in Los Angeles, it's easy to get caught up in the machinations of the "green technology juggernaut". It's almost sub-human to consider getting your groceries at Ralph's in my neighborhood. It's Whole Foods or Erewhon. But after reading this and the feature article on this site entitled, "Navigating the Wilderness of Green Business Certifications", I realize there is a good reason why my ass twitches every time I hear about green marketing. For as much as I truly believe in the idea of people being more conscious of their actions and their impact on others and the planet, it almost drives me crazy to the point of tears how such a noble cause turns into simply another marketing tool, responsible for creating just as much waste and havoc as the practices they were meant to replace.

At times like these, I am glad I took the first step towards not being a part of the problem five years ago. It was a small step, but it was the only thing that seemed positive for me and my family at the time...

I threw out the television.

Love and respect to anyone else in revolt.