Fascinating insights on trucking and Green practices, thanks. I wouldn't let Fiji or other bottled water companies off the hook quite so fast, though.

The more we learned about the environmental impact of the bottled water industry, the less we liked it. We use a filter-pitcher and tap water, and I've even reluctantly given up my seltzer addiction.

Of course, there are situations where the water really isn't good enough, such as in much of Mexico--and that's a different story. But in the US and Europe, for the most part, the tap water is perfectly drinkable and a lot more friendly both to the environment and to the local economy movement.

Shel Horowitz, founder of the Business Ethics Pledge http://www.business-ethics-pledge.org and award-winning author of Principled Profit: Marketing That Puts People First.