As a founder of a green marketing company, ecomarketingsolutions.com, I can attest to the fact that picking the low-hanging fruit is clearly the best way to start. There are always a percentage of companies willing to support green businesses without much persuasion.

After that, referral, press releases and promotions seem to be a good solution, as more and more businesses would like to go green, and are even willing to pay a little more for it, if you can help them to understand the benefits for them in switching vendors.

My blog, greenspotblog.com, discusses various strategies in green marketing for companies of all sizes.

Another way to take it to the next level is with video communication. It reduces the unnecessary travel associated with business meetings, training, interviews, and troubleshooting sessions. Vodaphone saved over 5000 tons of carbon emissions by using this technology. Plus, it promotes a work life balance by travelling less and making it easier for employees to work from home, but still feel part of the office with face to face meetings. For more info, please visit my blog at www.bjwest.typepad.com, or email me at bjwest@iti-go.com.