This points to the fact consumers and companies are often able to see through the green-washing and "me too" mentally to actually find which practices are truly sustainable and effective. Unfortunately in our political system it is still money such as the coal lobby that influences our politicians and the decisions they make, not the best solution.

Austen
Power Shift 2009

This story tells more about the media's impact on investors. The media and the global warming machine have so touted the green dogma, that investors are seeing green companies as possibly safer investments. Other factors such as bottom line profitability and sustainability of a business model don't seem to be taken into account. Investors may jump in bed with green companies in light of the media frenzy, but if those companies don't create green dividends, the love affair will be short lived.

Bob Shawgo
Blue Spur, Inc.