Green Becoming a 'Tiebreaker' in Shopping Decisions, Survey Finds

Published April 30, 2009

The two studies are part of

The two studies are part of a bigger picture: green claims are flooding the advertising space, but consumers are not certain how to interpret them. Unfortunately, real efforts to become more sustainable can get lost in the noise and the “green fatigue” that sets in. This issue highlights the need for independent research and certification standards, particularly in the energy, paper, and green manufacturing practices.

- Sustainability Researcher

Post new comment

CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.
Featured Resources