Green Confidence Index: March 2010

The peak Green Confidence Index we reported in January (at 106.2) didn’t stick – it’s back down to a more temperate level. This showcases consumers’ skittishness amid the recession.  Just as measures of the broader marketplace declined markedly in February, so too did the appetite for green.

The peak Green Confidence Index we reported in January (at 106.2) didn’t stick – it’s back down to a more temperate level. This showcases consumers’ skittishness amid the recession.  Just as measures of the broader marketplace declined markedly in February, so too did the appetite for green.