Get the best of GreenBiz delivered to you -- GreenBuzz e-news

Newsletter // GreenerBuildings News :: February 24, 2011

Safeguarding Water Supplies Starts by Protecting Forests

Published February 28, 2011
Safeguarding Water Supplies Starts by Protecting Forests

Clean water doesn't come cheap. Businesses often have to rely on expensive water filtration systems to ensure their clean water supplies. And to meet drinking water quality standards implemented since the late 1980s, researchers expect that treatment plants across the United States will have to invest hundreds of billions of dollars in infrastructure.

But what if businesses could save money by protecting upstream forests instead of building new, costly infrastructure?

One means to achieve this is called "payments for watershed services." Businesses and water utilities provide financial incentives to landowners to conserve, manage and restore their forests in order to protect water supplies.

Many payments for watershed services share a common trait: they are investments in "green infrastructure" instead of "gray infrastructure." In other words, they are investments in forests and natural open space instead of in human-engineered solutions to address water problems (see figure 1 below).

Green vs gray infrastructure

For example:

• By naturally filtering water, forests can reduce drinking water treatment costs. New York City saved billions of dollars in water filtration costs by conserving the forests and natural landscapes of the Catskills instead of paying for a new water filtration system.

 

• By curbing erosion, forests can keep sediment and excess nutrients out of waterways. Forest buffers near streams can prevent nitrogen from entering waterways at approximately a third of the cost of wastewater treatment plant upgrades.

• By filtering water through its porous soils, a forest can minimize wastewater treatment costs. According to the Army Corps of Engineers, a forest or forested wetland can filter water at approximately one-seventh of the cost per thousand gallons than can conventional wastewater treatment systems.

According to a new issue brief from the World Resources Institute, public entities are not the only ones that can benefit from investments in green infrastructure. Businesses that depend on a consistent supply of clean water, such as beverage companies, power companies with hydroelectric facilities, microchip manufacturers, and housing developers may have a business case as well.

WRI's brief provides an overview of businesses and water utilities in the United States and other countries that are already beginning to pursue forest conservation as a cost-effective means of ensuring clean water supplies. Many of these approaches could be applicable in the southern United States too, which contains 29 percent of the country's forestland. However, awareness of these kinds of incentives is mixed, and markets and infrastructure to handle transactions are just starting to emerge.

Going forward, these kinds of payments for green infrastructure can be a powerful tool for conservation and business alike. With its combination of forests and freshwater challenges, the South is ripe for using this new approach.

To access this brief and other issue briefs in the Southern Forests for the Future Incentives Series, and to learn more about southern U.S. forests, visit: www.SeeSouthernForests.org.

Image CC licensed by Flickr user Ian Sane.
 



View from the C-Suite: Grainger CEO James Ryan

Published February 28, 2011
View from the C-Suite: Grainger CEO James Ryan

W.W. Grainger is a $7.2 billion Fortune 500 industrial supply company, based in Chicago, Illinois. The company, a behemoth business-to-business brand, offers more than a million products -- motors, lighting products, fasteners, tools, plumbing and safety supplies -- from over 3,000 manufacturers, including major brands such as GE, 3M, Rubbermaid, Ingersoll-Rand and Honeywell. Grainger markets these products to over 2 million customers in 153 countries. Their largest markets are commercial, government and heavy manufacturing.

Since joining the U.S. Green Building Council in 2007, Grainger has focused on sustainability in two primary areas: improving its own operations and expanding the number of "green" products and services they offer. GreenBiz.com's Heather King talks to CEO James Ryan about the broadening sustainability focus in the heavy manufacturing market, Grainger's catalogue of 8,000-plus "environmentally preferable" products, and how product innovations such as Georgia-Pacific's enMotion paper towel dispenser yield surprising energy, waste and labor savings.

Heather King: Grainger partners with a large number of Fortune 500 suppliers -- such as Diversey -- and a vast universe of manufacturing and commercial customers. Are your suppliers or your customers more instrumental to Grainger's sustainability commitment?

James Ryan: It's actually all of them -- suppliers, distributors and customers. Our customers are the people that keep workplaces up and running. Whether it's a government institution, a manufacturing facility, or a commercial office building, our customers are looking to get more efficient. They're operating in a more competitive environment, wherein greater efficiency helps their business become more productive and profitable. The reason sustainability's important is the combination of the economics and the recognition that it's the right thing to do. Because efficiency and sustainability are good for our customers, they are good for us.

We are also working closely with our suppliers, especially on products relating to energy and cleaning chemicals. Many, like Diversey, have been driving the shift in their own business and have pulled us in on [sustainability] customer councils to understand and evaluate ways to reinvent our products and services.

HK: Can you give examples of products that offer significant efficiency and sustainability gains?

JR: We offer over 8,000 'environmentally preferable' products. It is one of our fastest-growing product categories.

Lighting has been a big opportunity for us. Most office and manufacturing facilities have significant lighting needs. For years, we've been one of the largest lighting distributors in North America. Now, we help our customers reduce their energy consumption through more energy-efficient lighting. We've become one of the largest distributors of energy-efficient lighting.

In fact, we do more than sell energy-efficient lighting. In 2009, we bought Alliance Energy Solutions, an energy service business that helps companies reduce their energy consumption. Now we'll go into an office building or a manufacturing plant and we'll do an assessment of their lighting. We'll help customers figure out how much they're spending on lighting and what the potential for costs-savings is if they go to more energy-efficient light bulbs and fixtures. We assist with installation as well as help customers capitalize on local utility rebates, and tax incentives.

In terms of chemicals, we will launch a product this year that we have been testing at our corporate headquarters: Tough Guy's Ionator. The Ionator uses ionized water -- an effective direct removing cleaning agent -- instead of cleaning chemicals. Customers can just refill water from the tap. It is easy to use and greatly reduces the need for chemicals in the workplace. This product saves customers money and helps preserve the environment while still cleaning facilities as well, or better, than traditional, chemical-based products.

Some innovations offer greater sustainability benefits than you might think. We recently conducted a test in our own facilities using a Georgia-Pacific's enMotion, a motion sensor paper towel dispenser instead of traditional folded towels. Our tests indicate 30-70% savings on multiple fronts -- product costs, waste, emissions, and labor. Georgia-Pacific actually earned our Green Supplier of the Year award this year.



How GE Learned to Think Small

Published February 25, 2011
How GE Learned to Think Small

GE is good at big: It makes big wind turbines, big jet engines, big locomotives. These businesses require lots of technology, they have high barriers to entry, and they are capital-intensive.

But to generate growth in emerging economies, which have fewer resources, GE is learning to think small.

Recently, the global manufacturing giant (2010 revenues: $149 billion) gave its imprimatur to the Sunspring, a small, solar-powered, water purification machine that serves the global poor, costs just $25,000 and was invented by a self-taught engineer who owns a small business in small-town Colorado.

Interestingly, it was not just the business of GE that made the connection to Jack Barker, the 48-year-old inventor of the Sunspring, but the GE Foundation, which last year asked him to help with disaster relief in Haiti. It's an example of how the company's charitable endeavors can have an unexpected payback.

Bob Corcoran, who runs GE Foundation, told me the other day that its work has exposed GE to "different thinking about how we can adapt our technology and our products for an increasingly important market," namely places in the global south that lack clean water and reliable electric power.

Jack Barker and his wife, Carmen, have been in the water business for years, providing maintenance and support to small water systems in Colorado. "It's always been a passion of mine, drinking water," he told me. About four years ago, Barker got the local distributorship for the GE Homespring, which uses thousands of tiny, fibre membrane strands to block out contaminants like bacteria, parasites and viruses. He thought: "Wouldn't it be neat to get this technology to places in the world that need it the most?"

Easier said than done. Costs were one issue, he knew, and the availability of parts and technicians was another. What's more, places that lack safe drinking water often also lack electricity.

It was then that Barker decided to design and build the Sunspring, which incorporates GE's technology, but runs on solar power. "It's probably 96 percent assembled when you get it," he says. "From crate to making water takes about two hours." Surplus electricity can even be used to charge a mobile phone.



Archived Comments (2)

Smarter Buildings, Part 2: How to Close Gaps Between Design and Performance

Published March 02, 2011
Smarter Buildings, Part 2: How to Close Gaps Between Design and Performance

[Editor's Note: This is part two of a two-part series on Smarter Buildings; you can read part one here, and see all our coverage of smarter buildings at GreenBiz.com/SmarterBuildings.]

Why do some green buildings perform as designed or better, while others might barely make the grade, even if certified? It turns out that even the most sustainably designed, intelligent building is only as smart and green as the people who occupy and operate it.

Closing any gap that might exist between design and performance was the focus of the second of two Smarter Buildings discussion sessions for senior executives during the 2011 State of Green Business Forum, a series of programs conducted in San Francisco, Chicago and Washington, DC.

While the Smarter Buildings session in Chicago introduced the topic at the forum and provided a broad overview, the discussion in Washington, DC, honed in on one of the more challenging aspects of building performance –- what happens after the keys to a building are handed over to its occupants.State of Green Business

Begun as a panel discussion by IBM's Vice President of Industry Solutions and and Smarter Buildings David B. Bartlett, Johnson Control's Vice President of Global Energy & Sustainability Clay Nesler, Vice President of Sales Chris Collins for Schneider Electric's Buildings Critical Systems business and Carl Lundstrom, federal solutions manager for Eaton Corp., the talk moderated by GreenBiz.com Senior Writer Marc Gunther became a lively dialogue among the speakers and members of the audience, which included Rob Watson, widely considered "the father of LEED."

Watson chaired the DC-based U.S. Green Building Council's steering committee on the Leadership in Energy and Environmental Design standards for its first 12 years and is now executive editor of GreenerBuildings.com and the chairman, CEO and chief scientist of the EcoTech International Group.

Gunther launched the conversation by asking whether LEED certification, the market leader in the U.S. for third-party assessment and ratings of green buildings, is a guarantee for performance.

"Once you get the LEED plaque up in the lobby, whether it's a new building or an existing building, what do we know about the performance of LEED-certified buildings?" Gunther asked. "Is there data out there that shows they'll do what we expect them to do? Are there guarantees about energy consumption and efficiency?"

"There's no guarantees, in fact, there are lot of issues about that," said Eaton's Lundstrom, alluding to criticism in recent years of performance by some LEED buildings. However, while he and other members of the panel acknowledged the talk, they also pointed out that design is only one part of the equation for smart green buildings.

"It's one thing to build a building, it's another thing to operate and maintain it to high standards -- that's typically where things tend to fall down," said Nesler of Johnson Controls.

Nesler offered further perspective. "It seems like we're trying to find controversy in this area and it's often presented as controversy, but I'm actually not sure it is," he said. "We've never really had a particularly good reason to go back and look at the difference between how we design buildings and how they operate. In fact, LEED actually gave us one of the first good reasons why we want to go back and check."

According to Nesler, the emergence and adoption of LEED spurred the market to consider that work to green buildings isn't over when construction or renovations are complete – a realization that's just beginning to sink in.

"When we did check, we found that not all buildings performed as they were designed," Neslser said. "Surprise, surprise? Maybe. Those of us in the industry were perhaps a little less surprised than others. A lot of LEED buildings performed better than designed … some are below their design and some barely meet code and that's something more endemic to the industry than related to the standard."

Nesler noted the USGBC is taking steps to "make LEED more quantitative" and that the system of standards was designed to be continuously in development so it can adapt to the needs of the green building market as the industry matures.

One of those anticipated changes is the need for LEED building owners to report the performance of their properties to the USGBC to maintain certification. "In the old days, you could pretty much weld the plaque to the wall," Nesler said, "but where the U.S. Green Building Council is moving, someday you might have to have a crowbar handy because you may have to remove it."



Toxic Chemical Cocktails and Why You Should Know Your Limit

By Richard Liroff
Published February 24, 2011
Email | Print | Single Page View
Tags: Green Chemistry & Toxics, Policy & Regulations
Toxic Chemical Cocktails and Why You Should Know Your Limit

European regulatory and science advisory bodies are intensifying their focus on hazardous mixtures. Companies should pay heed. Over the last decade, though US regulators have worked on chemical mixtures, most initiatives to restrict chemicals in products and supply chains have come from Europe and have then impacted American manufacturers and retailers.

Increased knowledge of mixture effects means that levels of chemicals once judged by risk assessors and regulators to be safe when considered in isolation will no longer be deemed so innocent. Some scientists have applied the label of "something from 'nothing' " to such individually safe chemical doses that together form a toxic mixture. Scientists have also identified synergistic effects of chemical mixtures -- where toxic effects of individual chemicals are multiplied rather than just added.

The centuries-old idea that "the dose makes the poison" has been expanding to "the dose and timing make the poison" to account for the sensitivity of fetuses and other vulnerable populations. It should be further enlarged to "the dose, timing and mixture make the poison." This change in framing the toxicity issue is essential to move thinking beyond predominant quantitative risk assessment methods that emphasize risks of isolated individual chemicals. The existing chemical-by-chemical approach creates a false illusion of chemical safety and surely understates the cumulative risk posed by chemical mixtures.

Researchers at the University of California, San Francisco, have recently published fresh evidence of human exposures to chemical mixtures. Their report documents pregnant women's exposure to multiple chemicals that may harm development of their fetuses; many of the measured pollutants have been found in cord and fetal blood and amniotic fluid. Ninety-nine to 100 percent of the women had measurable levels of controversial chemicals found in products and supply chains, such as phthalates, brominated flame retardants and the perfluorinated compounds traditionally associated with non-stick cookware and stain- and grease-repellency treatments.

A December 2009 State of the Art Report on Mixture Toxicity (pdf) commissioned by the European Commission's Environment Directorate (the European Counterpart of USEPA) underscored the challenge of aligning quantitative risk assessment with the reality of multiple chemical exposures.

Products can contain more than one chemical, production sites can release chemical mixtures, and chemical mixtures are commonly found in air, water and food. The many biological mechanisms through which toxic impacts can occur add an additional level of complexity. This daunting challenge notwithstanding, the report recommended that European guidelines be developed for the assessment of chemical mixtures and that the legal mandate for assessing risks from mixtures be strengthened.

Tweet
Also in The Right Chemistry Blog:


Archived Comments (1)

Tweet

Hanson Bridgett's Sustainable Business Leadership Forum: March

Event Date: March 18, 2011
425 Market Street, Floor 26
San Francisco, CA 94105
United States
Email | Print |

San Francisco, CA — An evening with Sustainability leaders discussing how to implement best practices and maximizing ROI for your organization.

Panelists:

Nancy Parmer, Sustainability Manager
UPS

As Manager of Sustainability, Customer Solutions Group, Nancy’s expertise supports the ethical corporate practices associated with UPS’s economic, environmental and social leadership. Her position requires collaboration with external audiences, including government agencies, NGO’s, customers, and other companies, to serve as a resource for environmental knowledge, concepts and green solutions.

Nancy was awarded the 2008 Global EXEC Women International Women of Influence Award for outstanding international contribution by a female executive in the large business category.

Nancy brings an extensive amount of domestic and international experience in logistics and transportation management. In her prior position, Director of Logistics Services for the Asia Pacific region, she was stationed in Hong Kong. Her team oversaw the build out and implementation of several multi-client logistics warehouses for clients such as GE Medical and Philips Medical Systems. Her work in China also included an open exchange and appreciation of each others’ cultural diversities.

John Malian, Global Supply Chain Manager - Design for Sustainability
Cisco

John Malian is a Global Supply Chain Manager in the Design for Sustainability Organization at Cisco Systems. He is a twelve-year veteran at Cisco Systems, starting within the Test Engineering Organization and moving to Environmental Sustainability in early 2009. John’s focus areas include: Life Cycle Assessment, Product Carbon Footprint, Power Efficiency, and management of the environmental impact of Cisco’s global supply chain. John received his degree in Computer Engineering and Mathematics at California State University, Chico in 1998 and obtained his Masters in Business Administration from the University of Phoenix while working at Cisco.

Moderated by Hanson Bridgett Partner, Jonathan Storper.

Pre-registration is required. Register at: http://hbsustainablemarchforum.eventbrite.com/
Space is limited.

Contact Information

Company: Hanson Bridgett LLP
Name: Sarah Hickman
Email: shickman@hansonbridgett.com
Phone: 415.995.5885
Website: Hanson Bridgett's Sustainable Business Leadership Forum


US Green Chamber Launches as a Complement to Chamber of Commerce

By Matthew Wheeland
Published February 24, 2011
Email | Print | Single Page View
More Stories On: Business Operations, Employees, More... Business Operations, Employees, Facilities, Meetings, Printing & Paper, Purchasing, Shipping & Logistics, Small Business, Supply Chain, The Green Office
US Green Chamber Launches as a Complement to Chamber of Commerce

SAN DIEGO, CA — Eighteen months ago, in the fevered run-up to the Copenhagen climate summit, the U.S. Chamber of Commerce's lobbying priorities caused an uproar in the business and environmental communities. The group's stance on climate legislation led a number of companies to abandon the chamber.

What a difference a year and a half can make. With hopes for climate legislation in the U.S. dead in the water, the chamber dust-up seems like a quaint memory.

But even as the policy front goes from bad to worse, the greening of business is only getting better, and a new group based in San Diego hopes to harness the networking power of the U.S. Chamber of Commerce and put it toward environmental initiatives.

The U.S. Green Chamber, launched last weekend, is the evolution of the Green Chamber of San Diego, a spinoff of a Chamber of Commerce chapter in San Diego County. Now, with a national focus and an ever-expanding membership roster, the group hopes to take its successes, and its membership of about 250 companies -- mostly in Southern California, but with some members across the country -- and scale them up to the national level.

"It's been our vision since the beginning that we do something bigger than San Diego," U.S. Green Chamber CEO David Steel explained in an interview. "This is just the right time -- I don't think we have many years to wait and see what happens. And right now, there's a really good relationship between the environmental side of things and the business side of things."

That good relationship is due in large part to the economic savings from environmental projects -- something we document every day on GreenBiz.com -- as well as the growing number of businesses focused on helping companies get greener and more efficient.

While the national Chamber of Commerce is known primarily for its lobbying prowess, for now, the U.S. Green Chamber is focused on real-world implementations, on bringing companies together to share expertise and best practices. In that sense, Steel said the Green Chamber is more of a complement to the Chamber of Commerce, rather than a replacement.

"We do some of the same things that the chamber offers," Steel said. "We're an advocate for the business, we help them establish their credibility in the community, and visibility as well. But we also layer the sustainability commitment on top of it -- no matter where you are with your sustainability projects currently, you have to make our commitment."

The Green Commitment developed by Steel's company is a roadmap for getting started on green initiatives. It starts with a commitment to put one person in charge of coordinating a company's sustainability goals and projects, and then lays out a menu of projects almost any company can undertake.



Archived Comments (2)

Tweet

Radical Transparency Amid Office Depot's Paper Supplies

By Marc Gunther
Published February 24, 2011
Email | Print | Single Page View
Tags: Printing & Paper, State of Green Business 2011, More... Printing & Paper, State of Green Business 2011, Supply Chain, The Green Office
Radical Transparency Amid Office Depot's Paper Supplies

Here's a simple but powerful idea:

People have the right to know where things come from and what they are made of.

That's the idea behind a free open-source, volunteer-driven platform called Sourcemap. Sourcemap will soon make its mass market debut, thanks to a partnership between Office Depot and New Leaf Paper.

The goal of the partnership is, not surprisingly, to sell more recycled paper. While you'll get some argument about this, experts say that recycled paper saves trees, energy and water, produces less pollution, uses more benign chemicals, and requires less bleaching than virgin paper production.

State of Green Business

The trouble is, recycled paper -- for now -- costs more. That's largely a problem of scale. If there were more demand for recycled paper, there would be more incentive to collect used paper, more infrastructure devoted to recycling and costs would come down.

So, to drive up sales and eventually drive down costs, Office Depot and New Leaf want to show customers -- institutions, small companies and individuals -- the environmental benefits of recycled paper, in part by telling them exactly where their paper come from.

"We're trying to make environmental paper mainstream," says Jeff Mendelsohn, the president and co-founder of New Leaf, which develops, markets and distributes environmentally-preferable paper.

Beginning later this year, shoppers who buy Office Depot's 100 percent Forest Stewardship Council-certified recycled paper will be able to use their mobile phones to read a QR code (a kind of barcode) on the package. They'll then see a movie, like this one, that traces their paper back to its source. This paper was tracked from the GreenBiz's State of Green Business Forum 2011 in Washington, D.C., back to the streets of Milwaukee. Please take a look:

I spoke with New Leaf's Jeff Mendelsohn and Yalmaz Siddiqui, director of environmental strategy at Office Depot, last week in Washington, where they gave a lively talk on their project.

"We are two green businessmen, and we both love paper," said Yalmaz. "But," he continued, "We also like trees."

It took a village to get this project going -- not just Office Depot, New Leaf and Sourcemap, but MIT's Materials Systems Laboratories, UK-based Carbon Trust and the Wisconsin pulp mill where the paper is made. Corporate sustainability is, inevitably, a team sport.

Tweet


Tweet

The Year in Biomimicry: Mussels, Elephants, Water Bears & More...

By Tom McKeag
Published February 24, 2011
Email | Print | Single Page View
Tags: Biomimicry
The Year in Biomimicry: Mussels, Elephants, Water Bears & More...

It’s that time of year again; time for the second annual Tommies, my 2010 kudos to the most impressive of recent bio-inspired designs or discoveries. As always, I will arrange the awards by the creatures that inspired the innovations, and invite any of the discoverers to have an Irish coffee with me at the Buena Vista in San Francisco.

1. The tardigrade, or water bear, was the inspiration for Biomatrica’s method of preservation without refrigeration. This tiny, common invertebrate can be found in the soil of your front lawn or the waters of the Arctic Ocean, and is one of the more fascinating animals in our world. It depends on a surrounding film of water for gas exchange and to avoid drying out. It can stand extremes of temperature from -80 degrees C  to over +80 degrees C, pressures 6,000 times greater than our deepest ocean trench or the vacuum of space, and about 500 times the radiation it would take to kill us.

Should the tardigrade dry out, it can lapse into a state of crytobiosis, or suspended animation, for as much as 120 years and emerge quite alive after the addition of water.  

This process of anhydrobiosis, or life without water, was studied by Biomatrica president and founder Rolf Muller and applied to the preservation of laboratory samples. The company claims that tissue, cells and biopsies can be stored without damage and without the long term risk and cost of refrigeration. Each sample is wrapped in a thermo-stable, synthetic film that mimicks the chemistry of the tardigrade. When needed the sample can be rehydrated without loss of vitality (tissue, cell or DNA damage).

The implications of this innovation go well beyond laboratory sample storage and could be a tremendous help in the global public health effort, where vaccines, samples and supplies often are not delivered to patients because of a lack of refrigeration.

2. The mussel has, for many years, been the poster-child-in-waiting for the bio-inspired design community, and it appears that this bivalve will be coming out of its shell in the near future. Mussel byssus is well-known for its ability to adhere to rocks in the turbulent intertidal zone and many teams of scientists have been studying the proteins that make up these anchor threads. Why? It is because the mussel is able to produce this strong adhesive underwater, at ambient temperatures and with no toxic byproducts. Moreover, the creature can fine-tune this adhesive for a whole range of performance and relative permanence.

Now scientists at the University of Chicago have applied for a patent for a synthetic version of mussel glue, an adhesive, self-healing gel. The potential remains exciting; biomedical transplants and repairs along with underwater mechanical engineering remain the chief areas where this material will have a significant impact. The innovation illustrates how important cross-collaboration over years of research can be.

Key to their breakthrough was using metal ions for molecular bonding rather than the typical permanent covalent bonding in most synthetic polymers. Other synthetic polymers had not performed well for both strength and ductility in the past: The tightly bonded  material became too brittle as it was strengthened. As any structural engineer knows, a part of a bridge that is too strong can weaken the whole structure as much as a weak part. Changing the pH of the material also enabled them to change its properties. 

What are the bio-innovation concepts here? Strength from shape, in this case at the molecular scale, and solving contradictions, in this case by changing the dominant parameters of the problem.

3. The sea urchin is also an amazing creature from the intertidal zone and literally chews on rock to make its living, grazing across the litho surface and carving out shallow pits to anchor itself. Pupa Gilbert, a physics professor from University of Wisconsin-Madison discovered that, surprisingly, tooth breakage is what makes their dentition so effective

Its tooth material is a biomineral mosaic composed of calcite crystals with two forms — plates and fibers — arranged crosswise and cemented together with super-hard calcite nanocement. Between the crystals are layers of organic materials. Since the organic layers are softer than the crystals, they break first and fail in a plane that guarantees optimum sharpness. It’s a bit like breaking off the scored bits of your razor knife as they dull, but on a much smaller and more integrated scale. Self-sharpening tools based on this kind of material logic will indeed be a boon. The bio-design concepts here are the use of composites to solve performance contradictions, controlled failure of parts for optimum success of the system (do autumn leaves come to mind?), and functionally graded material formed from a few basic components.

4. The elephant is the earth’s largest land animal, stumping its tons across varied landscapes. Almost comically contrapuntal to its lumbering frame is its ultra-dexterous and delicate trunk. Festo, the automation company, has added the elephant to the list of their animal inspirations, this time for a robotic arm. With nearly unlimited degrees of freedom of movement, trunks, tails and cylindrical bodies have been employed successfully for millions of years of reaching, grabbing and holding on. This product may represent a market trend toward more “softbots,” as performance capacity and expertise has grown in  robotic research facilities.

5. The Homo sapien, or, more precisely, his skull anatomy, was the inspiration for an innovative helmet design from Lazer, the Belgian helmet manufacturer. Next time you get a scalp massage, you may appreciate the concept that is key to the innovation. Your scalp moves across your bony skull, of course, and, in this ability is part of a damage control system for your brain. In a glancing fall, this flexible skin absorbs the shear force applied to your head and lessens the impact to the precious contents. Head trauma is the leading cause of motorcycle accident fatalities, and most of these are because the head is turned rapidly on impact and the brain, floating loosely inside, follows, tearing blood vessels and nerve fibers.

The new design, named SuperSkin, employs a synthetic skin that floats on a gel cushion outside of the hard liner. This skin is able to stretch up to eight times and the company claims that this technology reduces rotational impact by 50 percent, and possible brain damage by 67 percent.

Tweet
Also in The Biomimicry Column Blog:


Insiders' Looks at the Green Gov Challenge, Plans for Urban Groves
By Rob Watson

In honor of Presidents' Day, it seems appropriate to discuss the fantastic efforts of the Obama Administration's Green Gov Challenge. At GreenBiz Group's State of Green Business Forum last week in Washington, DC, we heard from the head of the General Services Administration, Martha Johnson, one the key implementers of the initiative.

When I interviewed Johnson at Greenbuild, I was impressed with the integrated and nimble thinking that was being brought to bear on the question of how to make government facilities more sustainable. This week, GreenBiz Senior Writer Adam Aston provides highlights of Johnson's talk at the forum. Sounding much more like a private-sector CEO than a government bureaucrat, Johnson spoke about BHAGs (big hairy audacious goals) -- a term coined by Stanford business school professors -- such as the GSA being a zero-waste organization, and the power of BHAGs to inspire action and crack the foundation of old thinking. Johnson also emphasized the importance of reaching out to agency personnel as a prime source of ideas, as did Michelle Moore, the Obama Administration's environmental executive. Not surprisingly, both Johnson and Moore got an earful during the outreach process.

Moore's role is to spearhead implementation of the Green Gov Challenge executive order across the entire government. Given her role, it is no surprise that Moore, who spoke later in the day at the forum, echoed and emphasized many of the same themes as Johnson. As Moore noted, the vast bulk of the federal government, at least from a real estate perspective, is located outside of Washington, DC. Moore emphasized the importance of data driven decisions and the fact that analysis is not an end to itself, rather a precursor for implementation.

Although a string of executive orders dating back from Richard Nixon has supported improved energy efficiency in government operations, the diverse and far-flung nature of the government's real estate portfolio means that in spite of all the progress, a tremendous amount of work needs to be done -- and indeed there remains low-hanging fruit. One area of low-hanging fruit is the ...Read More

Latest News

Mr. Peanut's Plan to Help Build Greener Communities
By Leslie Guevarra

Planters plans to transform neglected urban plots in four U.S. cities into peanut-shaped community parks as part of an eco campaign that includes the rollout of a new Nutmobile, the company's brand...Read More



Sainsbury's Store Pilots Green Tech to Help Ease Strain on Grid

In an effort to lighten the load on the National Grid and pare down its own environmental footprint, Sainsbury's is testing a system that will activate its biofuel generator when demand for electri...Read More



LEED Volume Program Certifies More Than 500 Projects

More than 500 projects have attained green building certification through a program to streamline the Leadership in Energy and Environmental Design assessment and ratings process for large portfoli...Read More



US Bank Adopts Hara Software to Monitor Energy Use at 2,200 Sites

 U.S. Bank will start tracking and analyzing the energy use at its more than 2,200 sites.

...Read More


FedEx Opens Green Data Center with 1.28 PUE

The company's Enterprise Data Center-West is a 166,000 square foot data center that will be able to use outside air cooling for more than half the year to save on energy costs and associated emissi...Read More

Sponsored Content

Benign by Design: Reducing the Toxicity of Products


How do you make a better, greener product? It’s a question that businesses of all types are posing in light of growing calls by customers and stakeholder for greater environmental responsibility. This is leading some companies to examine their entire supply chains in order to get a full picture of the opportunities and challenges. If you know what goes into your product, you can identify opportunities for greater efficiencies, both economically and environmentally.


The Greening of the Government

The Blend of Judo & Kabuki That's Driving Sustainability at GSA
By Adam Aston

From green buildings to e-waste, Martha Johnson regards greening the government's General Services Administration as a serious challenge that can help lead green practices elsewhere in the economy....Read More

Sponsored Content

Cree LR6-DR1000: Efficient, Beautiful, Unbelievable.


Cree’s LR6-DR1000, a recessed 6” fixture powered by Cree TrueWhite® Technology, provides an unprecedented efficacy of 80 lpw – 2x more efficient than the best CFL downlight. Designed to retrofit many existing 6” housings, the LR6-DR1000 has exceptional color quality, a CRI of 90 @ 2700K.


February 24, 2011
GreenBuzz
 
 
 
Expert Insight
Shari Shapiro: A Stalled Green Project Sets the Stage for Suits
Leanne Tobias: How a Wisconsin Bill Could Affect Green, Commercial Real Estate
Anna Clark: Spurring the Feds to Pursue Green from Data Centers to Cafeterias

» Browse All Blogs
Upcoming Events
Benign by Design: Reducing the Toxicity of Products
Wed, Mar 2
ONLINE

CALGreen Workshops
Thu, Mar 3
Novato

Navigating the Field of Green Building: Beyond Scorecards to Lasting Value
Wed, Mar 9 - Wed, Mar 9
Portland OR


» Post An Event
» More Events
Featured Resources
State of Green Business Report 2011

GreenBiz's fourth annual edition of the green economy's impacts and trends.

Visible and Concrete Energy Savings

What does it take to make people save energy? This new study by the American Council for an Energy-Efficient Economy profiles 10 successful energy-efficiency programs.
 

Green Building Market and Impact Report 2010

Do commercial green buildings live up to their name -- that is, are they really making demonstrable energy and environmental improvements?


» Browse All Reports
Green Jobs & Careers
Senior Consulting Engineer-HVAC/R-BAS
Atlanta, GA

Lead Energy Engineer
Sacramento, CA

Estimator-Commercial Solar Construction
North Bay, CA

Energy Sales Exec - Building Energy Efficiency
Sacramento, CA

Engineering Support-HVAC/R
Atlanta, GA

» Post A Job
» Browse All Jobs
» Green Career Resources
Talk to GreenBiz: Have a story idea, insider tip, favorite resource to share? Send it to us
Become a Sponsor
Reach tens of thousands of businesses every month by placing your ad here. Contact us to receive more information.

© 2013 GreenBiz Group - GreenBiz.com® is a registered trademark of GreenBiz Group Inc, Oakland, CA USA
© GreenBiz Group Inc. All rights reserved.
Syndicate content