The Power of the Big Green Purse

By Joel Makower
Published March 26, 2008

Add to iTunes

GreenBiz Radio RSS

Your Email: *

Your Name: *

Send To: *
Enter multiple addresses on separate lines or separate them with commas.

You are going to email the following: The Power of the Big Green Purse

Message Subject: (Your Name) has forwarded a page to you from GreenBiz.com®

Message Body: (Your Name) thought you would like to see this page from GreenBiz.com®.

Your Personal Message: *

CAPTCHA
Are you human? Thanks for helping us block auto-spammers.
What code is in the image?: *
Copy the characters (respecting upper/lower case) from the image.

According to author Diane MacEachern, women make 80 percent of all consumer buying decisions. They control at least half of business-to-business purchases, too. Put that together and you have what she calls the Big Green Purse -- the growing clout of women in the green economy. MacEachern, a veteran environmental writer and communications strategist, believes that represents a big business opportunity for companies.

GreenBiz.com editor Joel Makower spoke with MacEachern recently on the occasion of her just-published book, Big Green Purse: Use Your Spending Power to Create a Cleaner, Greener World, about how green-minded companies can tap in.

StumbleUpon Digg

Digg

The Power of the Big Green Purse

Integrated Facilities Management Sponsor

Design Sponsor

Certification Sponsor

Innovation Sponsor

Work Environment Sponsor

Environmental Services Sponsor

Technology Sponsor

Energy Management Sponsor

Public Relations Sponsor