Based on intensive interviews with over thirty growth-oriented, mission-driven entrepreneurs, this is a "how-to" guide full of examples and case studies for the sustainable or social-minded entrepreneur. It shows that it is possible for socially responsible businesses to grow and compete with more conventional ones.
Bamburg explodes the myths of scale from both ends of the spectrum, debunking the limiting “small is beautiful” approach as well as the mandate that “you have to sell out to grow.” Readers will learn how to build growth businesses that can be successful and economically significant in the competitive marketplace. They will also learn how their businesses can be strong global competitors without becoming bad local citizens.
A blueprint for entrepreneurs who want to grow their socially responsible business while remaining true to their principles, along with nine key lessons that can be applied by businesses in any industry.