Covering more than 100 companies, nonprofits, colleges and government organizations, this book provides a number of case studies looking at different perspectives and tactics for going green.
Topics include the workplace, campaigns, recycling, manufacturing, printing, design and corporate social responsibility. Some of the entities discussed include National Geographic, Chiquita, Albuquerque Public Schools, Walgreens, Zipcar, Comcast, Travelocity and BASF.
"Going Green" is aimed especially at communications, marketing and senior executives, and is available from
PR News' bookstore.
