Green Allure for College Grads

BOSTON, Mass. — A new poll suggests that today's college students are hoping for a job after school with a green-minded company.

Experience Inc. surveyed nearly 2,500 students and recent grads whom overwhelmingly expressed concern about climate change. Eight-one percent saw significance in working for an environmentally aware company, and 79 percent would probably accept a job at an eco-friendly company over a conventional one.

"Millenials are the new face of today's workforce," said Experience Inc. Founder and CEO Jenny Floren. "Companies should clearly communicate their environmental commitments and socially responsible practices throughout all recruiting programs to attract the best talent."

Another recent survey from Alloy Media + Marketing found that a growing number of college students in the 2012 class prefer socially responsible brands. Forty-one percent signaled a loyalty to brands they perceive as making a positive commitment to the environment, compared to 37 percent the year before.

This group, which represents $53 billion in disposable discretionary buying power, recognizes Yoplait, Toyota, Burt's Bees, Target and Nike as the top socially responsible brands.