Clorox has added biodegradable wipes to its line of
Green Works cleaners and announced how much it is giving the
Sierra Club as part of their marketing relationship.
On the one-year anniversary of the launch of Green Works – a product line that now include eight different cleaners, all made with plant-based ingredients – Clorox has announced its new Green Works cleaning wipes.
The wipes are made with 100 percent cellulose fibers harvested from forests that are certified by the
Forest Stewardship Council or
Program for the Endorsement of Forestry Certification. Their packaging – HDPE, or #2 plastic - contains at least 25 percent post-consumer recycled content.
They are also biodegradable, but only in compost conditions, based on the
ASTM Standard 5338 for biodegradability.
Clorox also said that is it giving the Sierra Club $470,000 as part of the relationship for the product line. When Green Works was first announced, the Sierra Club endorsed the product, letting the cleaners carry its logo for, at the time, an undisclosed amount. The contribution is based on sales of Green Works products from April to December 2008.
Other natural wipes that have already been on the market include
Method’s 100 percent bamboo wipes, first introduced in April 2007.
