Amazon.com is making it easier for customers to give feedback about their packaging and help Amazon pull more manufacturers into its Frustration-Free Packaging program.
The company has added a new packaging feedback page on its site, allowing customers to rate how well the packaging protected purchases, if the packaging was the right size or too big, and how easy it was to open the packaging for individual products.
Customers can even upload photos of their packaging to show where the packaging succeeded or failed. As for the latter, plenty of examples are already available as part of the Consumerist.com's "Stupid Shipping Gang" feature.
Packaging feedback (shown below) is only taken for items shipped by Amazon.com, not for items from third-party sellers, and not for orders that are marked as gifts.
Part of the goal of the new feedback program is to help guide what products should be added to Amazon's Frustration-Free Packaging program, launched late last year. Items in the program are packaged with minimal amount of materials and are easier to open than in their traditional packaging.
It's a great idea of a program, though since its initial launch of 19 products, it's had very few additions. Hopefully over time, and with enough feedback directly from customers, Amazon will be able to weed out the worst offenders of over-packaging and push them to make changes.
BT packaging - CC license by johndal; Amazon packaging - CC license by tom_bullock; feedback form - Consumerist.com