For some products, packaging represents a significant portion of its impact. A great many products are overpackaged, or contain materials that are unrecyclable. Others use petro-based plastics where bio-based ones might do. However, a new generation of packaging is emerging that uses fewer materials, and more environmentally desirable ones. Hear award-winning designer Wendy Jedlicka in conversation with Hewlett Packard's Uri Kogan and Frito-Lay's Tony Knoerzer in a discussion of how companies are rethinking "the box."