This report from Business for Social Responsibility and Futerra Sustainability Communications aims to help companies avoid the most common mistakes in communicating their green activities, and the perception of greenwashing.
It lays out a "greenwash matrix" of the different types of poor communication about corporate environmental activities, and explores the ways firms can move toward messages that more clearly explain their green works.
The report also includes a list of the top 10 "signs of greenwash" to help companies avoid making any unintentional mistakes, as well as perspectives from customers, NGOs and the media.
Download the report directly from BSR.org at this link: http://www.bsr.org/reports/Understanding_Preventing_Greenwash.pdf. [PDF]