Toronto, Ontario, Canada — Leaders from major consumer goods companies and retailers like Kraft Foods and Tesco have agreed on a suggested set of definitions, principles and metrics regarding sustinability in packaging, and companies will test them in the coming months.
The list was approved at a meeting of The Consumer Goods Forum's Global Packging Project in Toronto, Canada, this month.
One of the goals of the meeting was to create a common language regarding packaging sustainability in order to make global discussions about packaging easier and more consistent, and also to help develop global ways to measure environmental and sustianability improvements in packaging.
Companies involved in the project will now conduct pilot tests using the approved principles, indicators and metrics. The Consumer Goods Forum plans to release a final report in November.
The definitions and principles were based on those produced by ECR Europe and EUROPEN, while the metrics were adapted from similar ones developed by the Sustainable Packaging Coalition.
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