Sun Microsystems Rolls out New Eco-Responsibility Initiative

SANTA CLARA, — Sun Microsystems has introduced the first computer processor designed for eco-responsibility, claiming innovations in power, cooling, and performance. The new product was unveiled at the company's Summit on 21st Century Eco-Responsibility held Nov. 14.

For the summit, Sun gathered together thought-leaders across business, academia, and the environmental groups to discuss today's pressing issues. Participating in the summit was Greg Papadopoulos, Sun’s chief technology officer, and a number of environmental thought leaders including Christine Ervin, former president and CEO of the U.S. Green Building Council, Noah Horowitz, of the Natural Resources Defense Council, Jonathan Koomey, consulting professor, Stanford University and Dr. Amory Lovins, CEO of Rocky Mountain Institute.

At the event, panelists discussed how the emerging energy crisis coupled with the growth of the global technology network has resulted in massive increases in energy costs and product consumption; and what actions industry can take in order to adopt practices and design technologies that consume less and deliver more.

"Energy efficiency is a competitive advantage in the automotive industry and in the markets for everything from airplanes to refrigerators. It’s high time we bring the same focus and competitive zeal -- the same level of responsibility to the environment -- to our industry," said Sun CTO Greg Papadopoulos.

Sun also announced it is launching a series of high-level conferences to engage industry and government leaders in support of eco-responsibility. The first of these sessions will be held on Jan. 31, 2006 in partnership with the EPA and will focus on innovative ways to reduce energy use in the enterprise servers that power the world’s computers.