Race to the Top: Enabling and Attracting Sustainable Business

This survey explores how corporate social responsibility (CSR) issues influence investment decisions by multinationals, and how developing countries can therefore make themselves more attractive investment locations. A majority of those surveyed said that CSR issues are now just as important as more traditional factors such as cost, quality and delivery in new venture assessment. They also stated that this area had become more important in the last five years. The study, commissioned by The World Bank and conducted by PELC and Ethical Corporation, concluded that developing countries can make themselves more attractive to multinationals “by creating an enforceable legal framework and by engaging with multinationals on CSR issues.”