Now in its second edition, "Design for Environment" draws on the experiences of numerous major corporations in offering a business rationale for developing sustainable products and processes.

The book also provides a comprehensive toolkit for practicing the Design for Environment approach in the context of product lifecycle management.

GreenBiz.com Executive Editor Joel Makower, author of "Strategies for the Green Economy," calls Fiksel's book is a "must-read for all practitioners of a Design for Environment approach."

"This book makes the most compelling case yet for taking a more integrated and holistic approach to DFE -- the bottom line!" says Makower. "Green initiatives must increase profitability to be truly sustainable, and Dr. Fiksel provides the blueprint for how global companies are enhancing profits and winning in the marketplace by designing their way to competitive advantage."

"Design for Environment" features case studies of DFE applications by more than a dozen leading firms including Alcoa, American Electric Power, Caterpillar, Coca-Cola, ConAgra Foods, Dow Chemical Company, DuPont, Eli Lilly, Ford Motor Company, General Motors, Hewlett-Packard, Intel, JCPenney, Johnson & Johnson, Kimberly-Clark, McDonald's, Owens Corning, Patagonia, 3M Company and Xerox.

The book also covers how to:

•  Practice integrated product development and concurrent engineering,
•  Select appropriate metrics to represent product lifecycle performance,
•  Maintain and apply a portfolio of systematic Design for Environment strategies,
•  Use analysis methods to evaluate design performance and trade-offs, and
•  Apply systems thinking to reduce the supply chain environmental footprint.