In The Living Principles for Design, AIGA distills the collective wisdom found in decades of sustainability theories and weaves it into a quadruple bottom line framework for design.

The Principles include the already-widespread triple bottom line concepts of environmental protection, social equity and economic health, and adds in cultural vitality because culture is where all aspects of sustainability find their way into the blood stream of society, and culture is where designers have the deepest impact as their creations and choices shape habits and values.

The Principles touch on the opportunity for design in each of the four areas and include a roadmap of actions related to each area.