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Greening Distribution with Industrial Infills

For years, distribution centers were built outside urban centers. But concerns about fuel and energy costs are prompting firms to rethink that strategy. Steven E. Campbell of AMB Property Corporation talks about industrial infills as a solution.

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Marketing & Communications
In the world of "green," marketing has unique challenges, not the least of which is the lack of standards for determining what it means to be a green product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section we look at how companies are succeeding in conveying to customers how green their products are.

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