Down to Earth: Applying Business Principles to Environmental Management

• 

  Your Email: *

  Your Name: *

  Send To: *

  Enter multiple addresses on separate lines or separate them with commas.

  You are going to email the following: Down to Earth: Applying Business Principles to Environmental Management

  Message Subject: (Your Name) has forwarded a page to you from GreenBiz.com®

  Message Body: (Your Name) thought you would like to see this page from GreenBiz.com®.

  Your Personal Message: *
  
• 
• 
• 

According to Harvard Business School professor Reinhardt, responsible and realistic solutions to environmental problems are surprisingly accessible. He explains how executives can take familiar business principles of strategy, finance, and marketing and use them to improve their management of environmental problems. Colorful examples from businesses as diverse as Patagonia, Xerox, and Monsanto show how leading companies use this commonsense approach to turn environmental concerns into powerful competitive advantages. A practical, reality-based view of the relationship between the environment and business practice.