Environmental Resource for Direct Marketers

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The Direct Marketing Association has issued a superb soup-to-nuts guide to the environmental aspects of everything to do with mass mailings. The 135-page book is a compendium of ideas, tips, and background on the obvious, and not-so-obvious parts of marketing communications. There is a wealth of information about designing projects, choosing papers, working with printers, culling mailing lists, and other aspects of design and production. Also: well-written sections on labels and claims, packaging and fulfillment; and the power of partnerships to increase recycling, provide information and education, and address other environmental challenges. Throughout are checklists -- for list managers, production executives, fulfillment departments, and others. Copies of this highly informative and well-designed guidebook are free to DMA members, $24.95 to others, from DMA, 1120 Ave. of the Americas, New York, NY 10036; 212-768-7277; 212-398-6725 (fax).

Web Site:Direct Marketing Association