Making Sustainability Work
In this thorough overview, Marc Epstein covers best practices from 100 global companies and examines the latest research on implementing and evaluating corporate sustainability initiatives.
Because CSR practices are no longer solely the domain of progressive companies like Ben & Jerry's, Epstein builds on his previous work to explain how companies in all sectors and of all sizes can learn from leaders at decidedly mainstream companies like Coca-Cola, General Mills, Nestle and Johnson & Johnson.
As senior executives are realizing that implementing sustainability is particularly challenging, the need is clear for a guide like this, which lays out both the practical nuts and bolts of implementation as well as offering ways to measure the results.
In Making Sustainability Work, Marc Epstein has built on his previous work to produce this how-to guide for corporate leaders, strategists, academics, sustainability consultants, and anyone else with an interest in actually putting sustainability ideas into practice.