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WASHINGTON, D.C. -- The telecommunications giant sent a comment letter to the agency to establish itself as a stakeholder as the EPA considers whether to use the Clean Air Act to regulate greenhouse gas emissions. A range of business and public interests voiced support and opposition during the public comment period, which ended Friday.
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PALO ALTO, Calif. -- After completing a three-year refresh of its technology, Hewlett-Packard has cut its total IT spending in half, saving $1 billion per year; the company's Critical Facilities group can help companies of all stripes achieve similar results.
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MURRIETA, Calif. -- Green Globe International, the global certification program for environmentally responsible tourism, has announced new agreements with international hotel, student and travel groups in strategic partnerships aimed at offering new products and services to a broader audience.
Strategies for the Green Economy
In Strategies for the Green Economy, Joel Makower distills his more than twenty years of watching the green business scene and offers insights and inspiration for understanding and untangling the complexities and controversies of profiting in the growing green economy.
Through real-life stories and first-hand experiences, Makower raises and answers complicated, fascinating, and resonant questions about the realities of greening your business. Whether catering to a shade of green customer (and there are many), or understanding what constitutes a "good enough" green company, whether selling everything from cars to coffee, or determining when to lead the market and when to follow it, Makower's engaging and realistic approach helps show the way.
Makower drills down into consumers' complex (and often hypocritical) attitudes on buying green, and the dangers of "greenwashing," a term levied on companies viewed as disingenuous in creating a green image. He shows how companies have profitably integrated green thinking into their operations in a way that creates business value -- and how others have failed.
Comprised of nearly 40 fast-paced chapters, the book offers anecdotes and case studies exploring the successes, failures, trends, and occasional absurdities of companies trying to prosper in the green economy. His stories take readers inside some of the best-known companies and brands, including Clorox, Coca Cola, General Motors, Patagonia, Starbucks, Stonyfield Farm, and Wal-Mart.
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