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Sustainable Marketing: Managerial-Ecological Issues

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Uses the "4 Ps" of marketing to show how companies can reinvent strategy and craft "win-win-win" solutions, where customers obtain genuine benefits, organizations achieve financial objectives, and ecosystems are preserved or enhanced. It's masterfully done. Fuller takes green marketing well beyond feel-good sales strategies to show how companies are reinvigorating and reinventing themselves around ecological principles and themes.
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