The Green Marketing Manifesto

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The Green Marketing Manifesto argues that marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. It provides a roadmap on how to organize green marketing effectively and sustainably, and offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book includes examples from companies and brands such as Marks & Spencer, Sky, Virgin, Toyota and Tesco.

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