The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

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Case studies from around the world form the backbone of this look at how unpredictable and unexpected ideas from entities including Whole Foods, Live Aid and the World Toilet Organization can improve the planet while boosting the bottom line.

This manifesto of the next wave of business entrepreneurship looks at some of the furthest-flung ideas from even further-flung groups to show how unreasonable innovators have built up highly profitable enterprises from unlikely starts.

The efforts examined in this book run the gamut from Whole Foods in North America to much smaller endeavors in the developing world. Offering a first-hand look at hwo these ideas succeed, the authors aim to explain that unreasonable entrepreneurs can shape risks and opportunities for years to come, and how they're redefining the lessons that tomorrow's leaders will need to learn.

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