Green and Sustainable Marketing, Communications, and Reporting
Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying "green" as a component of their value proposition.
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Don't let your CSR reporting do more harm than good by avoiding these 10 mistakes.
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Just about every corporate sustainability pro is tweeting these days. We've done some analysis of who's actually getting their message across.
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Energy, Clean Technology (Cleantech), and Climate Change
VERGE
Cheryl Martin, deputy director of the Advanced Research Project Agency-Energy talks energy innovation at the 2013 VERGE conference in Boston.
- Patagonia's new VC fund to invest in trailblazing green firms
- Solar power finally makes more energy than it uses
- Unilever's sustainability program saves $395M since 2008
- BMW and Fiat reduce EV range anxiety with loaner gas cars
- Is GE now the world's top turbine maker?
New technologies that enable billions of devices to collect and analyze data can help systems operate with startling efficiency.
- Enlighted raises $20M to expand energy-efficient office tech
- What it takes to change all the lights in New York City
- Volvo puts trucks on autopilot
- Energy efficiency finds its cell phone: Part II
- House Democrats release energy app
Don't Miss
Faced with a tide of post-consumer plastic trash, organizations are thinking up innovative ways to profitably harness this potentially vast revenue stream. Read more
The sixth annual edition of research has been expanded to include data on 1,600 companies worldwide, as well as on the U.S.-based S&P 500. Find out where the world of sustainable business is headed -- and the leading indicators of future progress.
Read the stories and download the report.
Featured Resources
The sixth annual edition includes data on 1,600 companies worldwide, as well as on the U....- GreenBiz looks at the salary, role, challenges, and trends of corporate sustainability...
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Find great consultants specializing in sustainability. GreenBiz.com's Sustainability Consultants Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
Ready for the next move in your sustainability career? The GreenBiz green & sustainability job board has jobs in energy efficiency, protecting ecosystems, research and development, green building, administrative, and more. Employers can post jobs and internships for free. » Find jobs
ADEPT Airmotive
ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
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