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ResearchGreen and Sustainable Marketing, Communications, and Reporting
Green and sustainabilty marketing present unique challenges, not the least of which is the lack of standards for determining what it means to be a green and sustainable product -- or a green company. Along with the rise of green consumers, we see the rise of ecolabeling, green advertising and the importance of environmental reporting. That creates the opportunity for just about anything to be marketed as green, from simple packaging changes to products and services that radically reduce materials, energy, and waste. In this section GreenBiz looks the marketing strategies and tools companies are successfully using in conveying "green" as a component of their value proposition.
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The founder and principal of the upcoming BusinessClimate sustainability event discusses how sustainability is moving from the realm of CSR to competitiveness to national security, but how more evolution is needed to make it mainstream.
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Energy, Clean Technology (Cleantech), and Climate Change
Green Marketing
The automaker has announced an audacious plan to funnel two-thirds of its investments for the next five years into an 'ecological restructuring,' resulting in ever-cleaner vehicles.
- Switching to natural gas won't halt climate change
- Unilever calls on companies to cut food waste
- Recyclebank and Waste Management on Partnering with a Competitor
- CDP's Carbon Action Initiative Brings $10 Trillion to Bear on Climate
- Fast Food Packaging Study Finds McD's, Starbucks are Green Leaders
The hotel giant is expanding its environmental initiatives to align its future growth with environmental and social responsibility, while also helping its guests reduce their impacts....
- Campbell's, GE, HP, Nike Rank Among Top Green-Minded Firms
- One Green Score to Rule Them All: The Next Phase of Green Marketing?
- SunPower Turns to Gamification to Engage with Customers
- McDonald's, Sodexo Clinch Deals on Sustainable Seafood
- Google, Apple, Honda, Yahoo! and More Benefit from Green Halo
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Zipcar's co-founder and former CEO discusses how sharing taps into excess capacity in......
Insights from the world's biggest companies on how to capitalize on the connected......- An Internet-enabled vehicle that combines the efficiency and freedom of a motorcycle with......
- The role of information as a tool for market transformation in the buildings sector, how......
Editor's Choice
The second annual GreenBiz Salary Survey tracks more than just how much sustainability leaders at large corporations are paid; the study finds steady growth in attention to, and resources for,...... Read more
The fifth annual edition of our State of Green Business report continues our efforts to measure the environmental impacts of the emerging green economy. In addition to documenting what progress companies are making -- if any -- in improving their environmental performance, we track larger trends that will affect corporate America in 2012.
Read the stories and download the report.
Intelligent. Insightful. Inspirational. The One Great Idea series brings you personal stories to help you in your sustainability journey.
Find the green job that's right for you. GreenBiz.com's green & sustainability job board has jobs in energy efficiency, protecting ecosystems, research and development, green building, administrative, and more. Employers can post jobs and internships for free. » Find jobs
Professional Services Directory
Find great professional service providers who specialize in green business. GreenBiz.com's Professional Services Directory lists great resources in sustainability strategies, energy efficiency, marketing, supply chain, recruiting and HR, and many more.
ADEPT Airmotive
ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
ADEPT Airmotive used Autodesk® Inventor® to develop a lighter, more fuel-efficient general aviation engine. Click here to learn more.
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