Incorporating sustainability into your brand story is fundamental to success in today's marketplace. But getting sustainability marketing right has proven tough, especially when it comes to converting sustainability into a purchase driver with the mainstream consumer. OgilvyEarth's groundbreaking study Mainstream Green: Moving Sustainability from Niche to Normal uncovered fresh insight into the barriers and drivers of motivating the mainstream consumer to act on their intentions when it comes to shopping and living more sustainably. In this hands-on workshop, OgilvyEarth will help you work through live marketing problems in real time, showing you how the Mainstream Green insights can help you unlock opportunity for your business and your brand.