Graceann Bennett

Bennett joined Ogilvy in 2006 to lead Chicago’s strategic planning department and share leadership duties for the Ogilvy Chicago office. She leads the broader strategic community — encompassing consulting, analytics, digital strategy, and planning — across the PR, Activation, and Advertising divisions in Chicago. In addition, Bennett serves on Ogilvy’s Global Planning Council. Prior to joining Ogilvy, she headed up the strategic planning departments of Leo Burnett and Arnold Worldwide. Bennett's experience extends beyond advertising, however. Before she joined the industry, she did stints in a variety of industries including global marketing consulting, design, and media channel planning and research. She has lived and worked in New York, London, and Boston. Dedicated to thought leadership throughout her career, Bennett recently conceived and led two significant consumer study initiatives. Women in Their Digital Domain is a proprietary study created in collaboration with Mindshare and Microsoft Advertising. It explores the digital paths that women use to seek, share, and shop. Eyes Wide Open, Wallet Half Shut, her other recent study, is an in-depth study she did with Communispace to explore the post-recession consumer. Bennett is a contributing strategist in OgilvyEarth’s sustainability practice where she developed the global sustainability platform for UPS and will now be applying her expertise to sustainability efforts for Unilever and other clients.

Program Session
Workshop: Mainstream Greening Your Brand
Incorporating sustainability into your brand story is fundamental to success in today's marketplace. But getting sustainability marketing right has proven tough, especially when it comes to converting sustainability into a purchase driver with the mainstream consumer. OgilvyEarth's groundbreaking study Mainstream Green: Moving Sustainability from Niche to Normal uncovered fresh insight into the barriers and drivers of motivating the mainstream consumer to act on their intenttions when it comes to shopping and living more sustainably. In this hands-on workshop, OgilvyEarth will help you work through live marketing problems in real time, showing you how the Mainstream Green insights can help you unlock opportunity for your business and your brand.