Michael Martin

Martin guides organizations and businesses in increasing their revenues by creatively addressing social change issues. He is the founder of EFFECT Partners™, a Minneapolis-based consulting firm known for creating and executing strategically effective campaigns that deliver earned and social media, retail activation and quantifiable social impact. Known for his unique ability to creatively combine social issues and advanced marketing concepts, Michael created the process, tools and methodology of Effect Marketing™, the proprietary approach that creates social change to build brands. Having worked with a wide range of values-led businesses, entertainers and politicians over the past two decades, Michael has created many award-winning, nationally recognized, social change campaigns and organizations. These include Go Organic! For Earth Day, the Organic & Natural Experience™ (ONE), CO2 offsets for the music industry, Native Energy and Climate Counts. Michael has worked with some of the world’s most recognized brands including Procter & Gamble, General Mills, Timberland, James Cameron, Brita, Live Nation/U2,
Glad, Jack Johnson, Target, Stonyfield, Black Eyed Peas, Ben & Jerry’s and Dave Matthews Band, helping them take meaningful steps in integrating social change into
their business model.

Program SessionMarketing Sustainability to Achieve Competitive Advantage
When you're looking at sustainability, it's all about measuring, managing and mitigating. How do you take that step into marketing what you've done to leverage it to achieve a competitive advantage in the marketplace? Measuring, managing, and mitigating are integral in reaching sustainability goals. How do you take your approach to the next level? This session will explore using effective marketing techniques to achieve competitive advantage in the marketplace.