Nathan Shedroff

Shedroff chairs CCA's MBA in Design Strategy, a program that prepares the next-generation of innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful. The program unites the perspectives of systems thinking, design and integrative thinking, sustainability, and generative leadership into a holistic strategic framework. Students learn to create innovative products, services, and policy, as well as new business models. Before CCA, Shedroff worked with Richard Saul Wurman at TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering company in interactive media and one of the first Web services firms on the planet. vivid’s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry. Shedroff holds an MBA in Sustainable Management from Presidio Graduate School and a BS in Industrial Design from Art Center College of Design.