State of Green Business Forum 2010: San Francisco

February 4, 2010

PG&E Auditorium, downtown San Francisco

Mark your calendars for the 2010 State of Green Business Forums, in San Francisco. The one-day information-packed event coincides with the release of GreenBiz.com’s “State of Green Business 2010,” the acclaimed annual status report on corporate environmental trends and progress.

Green Business is the economic story that has all eyes on it. From innovative new technologies that improve operational efficiencies, to marketing practices that are thriving in an age of radical transparency, the green business landscape is rapidly evolving. And in spite of tough economic times, forward-looking companies are leveraging green and sustainable practices to gain a competitive advantage, and are preparing for better times ahead.

At the Forums -- hosted by Joel Makower, Executive Editor of GreenBiz.com, and featuring senior contributor Marc Gunther and dozens of industry experts and thought leaders -- the State of Green Business 2010 report will be brought to life with compelling speakers and panels focusing on key business trends and issues.

Among the topics we'll cover:

• Carbon Management After Copenhagen: How are companies considering carbon now that the Copenhagen summit is behind us? Did the event herald a new era of corporate carbon accounting, or will it be business as usual? Hear how companies are viewing carbon as a strategic issue, implementing sophisticated new accounting schemes, realigning their products and processes, and preparing to compete in a low-carbon economy.


• Green Marketing in the Age of Radical Transparency: In a world in which vast amounts of information are available about companies and products, the rules of green marketing have changed. It’s no longer just about making claims and sporting logos. Today, companies must respond to green ratings and rankings from websites, media companies, nonprofit organizations, and big players like Walmart. In a world where consumers have unparalleled access to data about products and companies, how does a company truly be seen as green?


• Can IT Solve the World's Problems? The information technology sector is responsible for 2% of the world’s greenhouse gas emissions, but its impact on the other 98% is growing rapidly. Hardware, software, and service providers are creating new products and services that are enabling both large and small companies to better measure and manage their environmental impacts, as well as to create new business opportunities. Hear from leading IT companies on the front lines of this revolution.


• When Green Business Meets Cleantech: It used to be that green business and clean technology were separate realms. No longer. Today, the two are converging, as global companies and start-ups alike are harnessing clean technology as the foundation for a new generation of green business opportunities. The result are some unlikely corporate players and alliances. Hear from old-line companies that are viewing new business opportunities from clean tech.

Registration for the State of Green Business Forum is $399. Space is limited. To reserve your place at the Forum, please register here.